156742 Advanced Consumer Behaviour Assignment Brief 2026 | Massey University
Written AssignmentLearning Outcomes (LOs)Weight (%)Assignment 1LO1, LO3, LO4, LO520%Assignment 2LO1, LO2, LO335%Assignment 3LO1, LO3, LO4, LO545%
Learning Outcomes
LO1. Examine affective, cognitive and behavioural factors as they apply to consumer decision making.
LO2. Compare decision making models used