Assessment Information and Rubric Subject Code BUS610/ ICT610 Subject Name Applied Project Assessment Number and Title Assessment 3 – Final Report Assessment Type Individual Length / Duration 4,000 words Weighting % 30% Total Marks 100 Submission: Upload on Moodle Due Date Sunday, Week 11 at 23:59 Format A written report using Microsoft word format (1.5 line spacing and 11 font – no PDF) Assessment Description and Instructions Assessment 3 is a continuation from Assessment 2. Therefore, the structure will remain similar but with extension on all sections of the final report. In Assessment 3 students are required to prepare and submit their specified applied research/project final report using the following structure:

Section Purpose Tips & Typical Length

1 Executive Summary (≤ 250 words) Highlight aim, methods, key findings, actionable recommendations. Write last; keep it punchy. 2 Introduction (refined) Update briefly from A2—context, aim, objectives. Max 500 words; refer to A2 for detail instead of repeating. 3 Literature Review (expanded synthesis) Integrate A2 annotations into a flowing narrative; highlight research gaps your study fills. 800–1 000 words. 4 Methodology (final version) Present the definitive paradigm, data collection tools, sampling, analysis techniques, and ethics approvals. 600–800 words; cross-reference A2. 5 Industry Challenges, Strategies & Framework (NEW) Map industry-specific issues, illustrate with mini-case vignettes; propose conceptual/technical frameworks. 600–800 words; include figures/tables if helpful. 6 Data Analysis & Findings (NEW) Present results (stats, coded themes, prototypes, etc.); link each finding to a research question. 900–1 100 words; visuals encouraged. 7 Discussion & Recommendations (NEW) Interpret findings, compare with literature, propose concrete actions for stakeholders, outline future research. 600–700 words. 8 Conclusion (NEW) Summarise contributions, acknowledge limitations, close with final insight. 250–300 words. 9 Reference List (APA 7th) Only cite works appearing in this report. — Appendices Instruments, extended tables, ethics approval letters, extra figures. Optional, not in word-count.   Assessment 3 Marking Criteria and Rubric Marking Criteria Not Satisfactory (0–49%) Satisfactory (50–64%) Good (65–74%) Very Good (75–84%) Excellent (85–100%)

1. Research Background & Context 10% Background unclears; context weak or irrelevant. Clear background: context stated. Contemporary topic: context outlined. Contemporary, theory-linked topic with research gap. Contemporary, theory-linked topic; gap clearly valuable and applied.
2. Literature Review (own synthesis) 20% Little relevant literature; weak linkage to problem. Sufficient literature; links to problem. Good range of authentic sources; clear linkage. Very good critical synthesis in own words. Excellent, insightful synthesis integrating gaps and theory.
3. Research Questions, Methodology & Methods 10% Methods inappropriate or unexplained. Methods partly appropriate; some explanation. Methods appropriate; good alignment to questions. Very good alignment; justifications clear. Rigorous, paradigm-consistent design; exemplary justification.
4. Analysis & Interpretation 30% Little/no data; analysis absent or off-target. Basic data presented; limited linkage to objectives. Good data: analysis aligns with objectives. Very good analysis: interpretations tightly linked to objectives. Sophisticated analysis demonstrating deep insight and clear solutions.
5. Findings, Contribution & Argumentation 15% Findings weak; arguments unconvincing. Findings linked to objectives; arguments somewhat unclear. Findings achieve objectives; good arguments. Findings well-developed; strong, logical arguments. Findings compelling; arguments persuasive and original, delivering high impact.
6. Academic Writing, Structure & Referencing 15% Disorganised; poor language; referencing absent. Basic structure; many language/APA issues; limitations/future work noted superficially. Clear writing; minor APA errors; limitations & future work sensible. Polished style; consistent APA; strong limitations & future work. Professional, concise prose; flawless APA; limitations & future research expertly framed. Note: This report is provided as a sample for reference purposes only. For further guidance, detailed solutions, or