Assignment: BMM4123 Marketing Fundamentals Assessment 1: Group Presentation BMM4123
BMM4123 Marketing Fundamentals Assessment 1: Group Presentation
BMM4123 COMPONENT 1
| Module title | BMM4123 Marketing Fundamentals |
| Assignment number and title | Assessment 1 |
| Assignment type | Group Presentation – 15 minutes |
Learning outcomes (see Module Handbook for all learning outcomes) | 1. To explain the fundamental concepts and practice of marketing, including the application of marketing research, market analysis, segmentation, targeting and positioning. 2. Describe and illustrate the effective use of elements of the marketing mix and understand the difference between product and service orientated organisations within business-to-customer and business-to- business contexts. 3. Use theoretical marketing models to interpret practical marketing situations and recommend appropriate actions. 4. Demonstrate an understanding of the ethical implications of marketing operations in a range of situations. |
What am I required to do in this assignment?
SCENERIO: Leeds Trinity University has a Students Union on campus which enables students to access support, participate in social events and join interest clubs such as sports or leisure.
See the below link for activities of LTSU
It is proposed that a Students Union will be established at your study location at SSS (Manchester, Birmingham, Bradford, London or Leicester) to replicate as far as possible the activities of the main LTU Students Union.
You have been tasked with devising a live marketing campaign plan for the local branch of LTU Students Union.
Your plan may focus on any aspect to the LTU Students Union activities or services and also you may use any marketing communications tools with the specific objective of launching a Students Union and engaging with its target audience.
Group Presentation – Essential Plan Slide Structure and Content
- Introduce your team members – Full names
- Pitch / outline your LTSU/SSS marketing plan idea / proposal – in 60 seconds
- Situation Analysis – summarise your analysis of LTSU/SSS – its purpose, services and activities / its mission, values / marketing communications
- Target audience – summarise your analysis of the (student) target audience – what they need and value
- LTSU SWOT analysis – summarise your analysis of what LTSU/SSS does well and not so well as marketing opportunities and threats
- Marketing Objectives – state the specific marketing objectives you have set for your Team Plan
- Marketing Strategy – summarise the marketing actions-solutions proposed by your Team Plan – include creative visual marketing communications content such as campaign title, marketing messages, visual artefacts such as posters, web pages
- Media Plan – define the media channels and platforms you propose using to reach and engage your target audience. These should include conventional and digital media
- Campaign Management – schedule your proposed marketing activities as a marketing action calendar (GANNT Chart)
- Campaign Measurement – state the key performance indicators you will use to measure the performance and impact of your campaign-plan
Is there a size limit?
This will be a 15 minutes presentation. All group members must participate and each students are expected to present for at least 3-4mins.
Group size (4-5)
What are the main topics I need to research?
Marketing
Marketing Communications LTU Students Union
GANNT Charts
What resources will I use to complete my assignment? Laptop or any other applicable devices
