MRKTG101 Fundamentals of Successful Marketing
MRKTG101 Individual Report 2
Segmentation, Targeting & Positioning (STP)Â Report
25% of Final Grade
Due:Â Friday, 24 April 2026, 11:59 PM NZT
This report builds on your first report (5Cs Analysis) and requires you to conduct a Segmentation, Targeting, and Positioning (STP) analysis for