BTM0BEA Business & Tourism Management BlueWave Adventures – Navigating Tourism Ethics

To use relevant industry documentation to demonstrate an understanding of the ethics and professional principles that govern the tourism industry

To produce actionable strategies that demonstrate the commitment to ensuring compliance with industry standards

To reflect and identify personal development goals and apply these to the tourism industry

You have been hired as an Ethics and Compliance Coordinator to reflect on a case in business ethics and professional conduct in the tourism workplace. Use the case scenario to prepare your assignment.

 Based on this scenario, identify two skills, knowledge and experience you will need to address the ethical situation in the case scenario

Case: BlueWave Adventures is a UK-based travel company specialising in adventure and eco-tourism packages. It markets itself as an “ethical choice for travellers,” emphasising responsible travel, community benefit, and environmental stewardship. The company is a member of: World Tourism Organisation (UNWTO) and ABTA.

Recently, BlueWave has launched a new product: the “Rainforest Discovery Tour” in Costa Rica. This 10-day package includes guided rainforest treks, wildlife viewing, cultural visits to indigenous villages, and homestays with local families.

Your Role:

You have been hired as Ethics and Compliance Coordinator at BlueWave Adventures. Your task is to review these issues, reflect on how professional principles and industry standards apply, and propose practical strategies to ensure compliance and maintain the company’s ethical reputation

1. Describe the ethical and professional challenges in the “Rainforest Discovery Tour” case.
2. Analyse these ethical and professional challenges in relation to tourism industry standards (e.g., UNWTO Code of Ethics, ABTA Code of Conduct, relevant employment and environmental guidelines).
3. Propose actionable strategies that would ensure compliance with industry standards and demonstrate BlueWave’s commitment to responsible tourism.
4. Reflect on how your personal values and understanding of ethical tourism shapes your approach to addressing these challenges. Include ONE reflective theory and at least two skills that you would need to address the ethical situation in the case scenario.

To cover all the required aspects of the reflective writing assignment thoroughly, the assignment is divided into sections with the word limit for each section. This can be found in the assignment guide document.