Assignment Title: Internal and External Analysis of [enter your organisation name here] – Video Presentation. Task: Present critical strategic analysis of an organisation of your choice through appropriate academic and non-academic research
Assignment Title: Internal and External Analysis of [enter your organisation name here] – Video Presentation.
Task: Present critical strategic analysis of an organisation of your choice through appropriate academic and non-academic research and the application of models and frameworks in a presentation of no longer than 12 mins.
The fast-paced development of technology, economic and geo-political concerns are forcing many organisations to rethink their business models. 34% of CEOs believe their business won’t be economically viable within 10 years on current course — up from 21% in 2024 (PWC, CEO Survey 2025)
The CEO of your chosen organisation has called for a strategic review of the organisation. Knowing that you are undertaking study at the University of Hertfordshire, they have asked for you to demonstrate your understanding of strategy and make a recorded presentation to the board. This is a chance for you to demonstrate your understanding of the topic and impress the board members who are looking to select the business leaders of the future to implement the new strategy.
You have been told that
The board are very busy people, and you must not exceed 12 mins for your presentation. The board are looking for you to provide evidence through research to support your discussion and justify your opinions. Choice Of Organisation For The Task
You can choose to study your own organisation or an organisation with which you are familiar through research. You should bear the following information in mind when choosing your organisation.
You are expected to use citations from high quality academic and non-academic texts in the public domain to evidence your discussion and justify your opinions/recommendations. You should spend some time using the University online library to make sure that you will have enough information available to you before making your choice, particularly if you are considering a smaller organisation or a startup. For large organisations, you are recommended to choose one specific business unit rather than the whole organisation e.g. Amazon AWS. Airbus Commercial Aircraft etc. Note that this assignment must be completed using secondary research only i.e. that available in the public domain. You must not contact anyone at the organisation e.g. conduct a telephone interview as you do not have ethical permission to conduct primary research. If it is the organisation you work for, you must not disclose any confidential information.
Description Of The Assignment, Task, Content, And Structure
You should adhere to the following structure and suggested timings:
- Introduction (2 Minutes)
An introduction to your presentation containing an outline of the selected organisation and the context of your analysis – i.e., the scope / boundaries in terms of the geography and industry they operate within and their current mission and vision statements.
If the organisation operates in multiple industries, you must clearly state which individual business unit and therefore single industry you are focusing on for the purpose of this assignment. For example, rather than all of the different Tesco businesses, you would select just one of Tesco mobile, Tesco bank, or their retail operations.
- External Analysis Using PESTEL Or SCANSTEP (5 Minutes)
Using either the PESTLE or the SCANSTEP framework, identify threats and opportunities in the external environment, discuss the long-term implications for your selected organisation and what the country needs to address.
- Industry Analysis Using Porter’s Five Forces Framework (5 Minutes)
You are required to conduct a full Porter’s Five Forces analysis for the selected industry in which the organisation operates, which is justified by supporting evidence (with references). This should be supplied as an appendix in .docx format.
Your presentation should provide a summary of the analysis and a discussion of the most important force, or forces, that the organisation needs to pay closest attention and an explanation of why.
- Reference List
Relevant references for your evidence supporting your analysis must be provided on any visual aids used (“in-text referencing”) AND in a separate document in .docx format. The time displayed on screen is not counted as part of your presentation.
