BENCHMARK- BUSINESS PLAN Before you begin the written assignment, make sure you have conducted research relevant to the strategic initiative business plan.

BENCHMARK- BUSINESS PLAN
Before you begin the written assignment, make sure you have conducted research relevant to the strategic
initiative business plan. Include market analysis that can be used to formulate goals and outcomes, project
structure, as well as stakeholder identification, needs, and communication.
While APA style is not required for the body of this assignment, solid academic writing is expected, and
documentation of sources should be presented using APA formatting
In a business plan (1,250-1,500 words) that is clear and concise and utilizes business language and style,
address the following:
À• Market analysis (internal and external) summary and explanation for how this analysis supports the
proposed initiative. Include discussion regarding competition.
A• Measurable project goals and outcomes and their relationship to the strategic focus of the organization.
À• Description of the project structure including alliances, contractual relationships, etc. and explanation of
how each supports the proposed initiative.
À• Prioritized list of project stakeholders and an analysis of the effect of diverse stakeholder cultures, values,
beliefs, and experiences that need to be considered in the proposed initiative.
A• Create a table that summarizes the communication plan describing how information will be disseminated
to stakeholders including the communication strategies to be used and justification for each, the types of
communication channels to be used, and how the communication plan supports what you hope to achieve
with the strategic initiative.
À• Articulate the specific leadership skills you will use to facilitate collaboration and communication between
stakeholders and explain why these skills are appropriate.