Critically analyse how Amazon use their CRM system for the different types of customers they have. Discuss what benefits the use of the CRM system brings to Amazon and what challenges they may encounter.
Amazon Case Study: MIS, CRM, Cloud & Ethics Analysis
- Apply the 3 dimensions of Information Systems to Amazon.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(cover 3 dimensions– theoretical; apply to Amazon)
- Critically analyse how Amazon use their CRM system for the different types of customers they have. Discuss what benefits the use of the CRM system brings to Amazon and what challenges they may encounter.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Define CRM and discuss its role in the business – theoretical; apply to Amazon)
- Apply Porter’s Five Forces analytical framework to Amazon. Your answer should include critical elements supported with evidence/ justification.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources, etc.)
(Discuss Porter’s 5 forces model – theoretical perspective; apply to Amazon)
- Discuss at least three types of security issues that Amazon might encounter with the technology it has and how to protect itself.
(Discuss security issues with a focus on three key issues and how to protect itself; apply the three key issues to Amazon and how to protect itself)
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources, etc.)
- Discuss how Amazon uses Cloud Computing by drawing on its advantages and disadvantages.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Discuss from a theoretical perspective with advantages and disadvantages –Cloud Computing; apply to Amazon)
- Information ethics govern the ethical and moral issues arising from the development and use of information technologies, as well as the creation, collection, duplication, distribution, and processing of information itself (with or without the aid of computer technologies). Ethical dilemmas in this area usually arise not as simple, clear-cut situations but as clashes between competing goals, responsibilities, and loyalties. Inevitably, there will be more than one socially acceptable or “correct” decision. For this reason, acting ethically and legally are not always the same.
Describe briefly three e-policies that Amazon implements to protect themselves.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Discuss e-policies from an academic perspective and analyse what Amazon can use to protect themselves)
- Discuss how Amazon applies the three areas for maintaining MIS infrastructure.
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Discussion of three areas for maintaining MIS infrastructure- theoretical perspective and applied to Amazon)
- Define Database Management Systems (DBMS) and discuss the advantages and disadvantages for Amazon using DBMS.
(Define DBMS and discuss the advantages and disadvantages of how Amazon uses DBMS.)
(ex. Use a mix of academic sources such as books, journal articles and non-academic sources such as the website of the company, other sites, news, media sources, etc.)
- Discuss how the four components of MIS add value to Amazon.
(ex. Use a mix of academic sources such as books, journal articles, and non-academic sources such as the website of the company, other sites, news, media sources etc.)
(Discuss the 4 components of MIS – theoretical perspective; apply to Amazon)
(ex. Use a mix of academic sources such as books, journal articles, and non-academic sources such as the website of the company, other sites, news, media sources, etc.)
Suggested structure:
Title Page
Table of contents
Introduction (state the aim of the case study, present the structure of the case study, overview of the chosen company)
Tasks 1-9
Conclusion
References List (full reference)
Useful links for Amazon case study:
- https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/
- https://aws.amazon.com/solutions/case-studies/amazon/
- https://www.ecommerce-digest.com/amazon-case-study.html
- https://lapaas.com/how-big-is-amazon-amazon-case-study/
