For this assignment, research and write a reflective essay based on an experience or observation of a digital transformation. Ideally, you should select an experience in which some type of business
Digital TransformationAssignment #1
Reflection EssayKEY INFORMATION
Due date Refer to the Learning Management System
Weighting 35%
Relevant chapters Chapter 1 to Chapter 3
Assessment format Reflection Essay (.doc or .docx)
Length 2,000 words (10% allowable either way, does not include title page, table of contents, appendix and references)Specific requirements » Use a minimum of 10 references including chapter content, academic journals, papers, books sourced from the universitylibrary or other academic resources.» Use either Times New Roman (12 pt.), Arial (11 pt.), Calibri (11 pt.)» Set page margins to 2.54 cm» Double-space text including headings» Include page number on every page» Use Harvard Reference Style
LEARNING OUTCOMES
On successful completion of this assessment, students will be able to:1. Critically evaluate the different ways in which digital disruption in business is understood and implemented.2. Evaluate policy and stakeholder implications and identify barriers, enablers and methods.
BRIEFPrepare a reflection essay (2,000 words) based on an experience or observation of an organisation undergoinga digital transformation.
ASSIGNMENT INSTRUCTIONS
For this assignment, research and write a reflective essay based on an experience or observation of a digital transformation. Ideally, you should select an experience in which some type of business disruption was a key driver in making an organisation undergo a digital transformation. If you have not experienced or observed a digital transformation, you may select a recent digital transformation reported in the media and/or literature. Reflective writing is documenting the thinking process or revisiting a practical situation and reviewing your experiences through the lenses of the concepts or theories you are studying. In other words, reflective writing is recounting a particular experience and explore how you have changed or learned from those experiences. When engaging in reflection, you begin by recalling a situation and the thoughts and feelings you encountered during the experience. From there, you explore your beliefs, values, and attitudes that underpin these thoughts and feelings. Lastly, as you study the subject, identify one or two salient points, concepts, or theories that you can relate to your situation and discuss your insights.It is important to realise that while you are writing your reflection, the story of the incident or event is not the focus. Rather you should focus on the insights you gained from re-examining and documenting your reactions and connecting the salient points, concepts or theories to real-life situations.When writing your reflective essay, you are not expected to review all the chapters in the subject prior to completing this assignment but rather focus on the relevant chapters that are indicated in the Key Information section of this brief. Additionally, a reflective essay consists of a balance between your personal observations,opinions, feelings, and beliefs and conventions of academic writing, such as crafting a thesis statement and using the salient findings, concepts, or theories to support or further explain your reflection.
Reflection EssayWhen writing your reflective essay, we suggest you use the 4Rs Model to Reflective Writing (Moon, 2006; QUT,2010) to guide the organisational structure.1. Introduction Paragraph
For your introduction paragraph, you should include the following:
a. A hook is the first sentence that sets the tone for your report. The hook should give the reader a sense of the topic you are writing about and why it is interesting.
b. Provide either background information regarding the context of your experience, a summary of any key learnings you gained or introduce any salient points, concepts, or theories you will highlight in your essay.
c. Thesis Statement – Include a sentence or two that summarises the main idea of your essay
2. Reporting and Responding - Report your experience or explain what issue was involved.
a. Analyse the chronological description of your digital transformation experience and examine any key driver(s) for the transformation and overall vision and strategy. Connect how continuous innovation drove the digital transformation.
b. Examine your initial thoughts, feelings, and perspective during your experience and draw any conclusions on why you might have experienced these emotions and behaviours.
c. Connect any salient points, concepts, or theories in your readings to your experience or observation.
3. Relating – Relate or connect the experience with past experiences, skills, or knowledge.
a. Examine how the experience was similar or different than one in the past. How was the experience similar to previous experiences? Were the conditions the same or different? How?
b. Assess what knowledge and skills were relevant in dealing with the digital transformation. Did you have the necessary skills or knowledge to deal with the experience? What skills or knowledge did you have or did not have during your experience?
c. Connect any salient points, content or relevant theories you have identified from the chapter content to support your reasoning.
4. Reasoning – Detail significant factors underlying the issue or experience.
a. Analyse what factors are significant to the digital transformation and explain why these factors are important to understand the issue or experience.
b. Consider different perspectives. How would a knowledgeable person perceive or handle a similar situation or issue? What might an expert do to solvea similar experience or act in a similar experience?
c. Connect any salient points, concepts or relevant theories you have identified from the chapter content to support your reasoning.
5. Reconstructing – Reconstruct future practice or professional understanding.
a. Reflect on what you have learned from your digital transformation experience. What mightwork better in the future and why?
b. Recommend how you might handle a similar experience next time.
c. Are your ideas supported by any theories or concepts? Provide scholarly references to support your ideas. Again, use salient points, concepts, or theories you have identified to support your ideas.
6. Conclusion
a. Restate the thesis statement
b. Summarise the main points you have made in your essay
SUGGESTED STRUCTURE
The following suggested structure may be used to guide the organisation of your essay.
1. Cover Page
2. Introduction
a. Overview of what you will be discussing in your essay.
b. Thesis statement
3. Reflective Discussion
a. Report your experience or explain what issue was involved.
b. Relate or connect this experience with business strategy with past experiences, skills, or
knowledge.
c. Detail significant factors underlying the issue or experience.
d. Reconstruct future practice or professional understanding.
4. Conclusion
a. Restate your thesis statement and the main points you made in your discussion.
b. Summarise your perspective or stance and reiterate your learning
c. Summarise the implications for practices and future development
5. Reference page (listed in alphabetical order)
6. Appendix, if needed
CONSIDERATIONS
Upon review of your essay, consider how you have demonstrated reflective thinking. Specifically:
» If you have any questions or having difficulty with your assignment, the academic/instructor should be your first source for assistance.
» Have you identified and defined appropriate academic concepts or theories from a wide variety of sources? Consider using both academic and industry sources.
» Have you demonstrated the ability to integrate and apply relevant findings, concepts, or theories to support your explanations, reasoning, and recommendations?
» Have you provided sufficient examples and evidence to support your reasoning?
» Have you made connections between digital transformation concepts and your own experience, knowledge and skills?
» Did you meet all specific formatting requirements?
» Does your assignment meet minimum length and reference requirements?