MKT500 Subject Name MKT500 Marketing for Managers Assessment Number and Title, Assessment 2: Group Report with Video Presentation on Digital Marketing
Assessment Information and Rubric
| Subject Code | MKT500 |
| Subject Name | MKT500 Marketing for Managers |
| Assessment Number and Title | Assessment 2: Group Report with Video Presentation on Digital Marketing |
| Assessment Type | Group Assessment |
| Length / Duration | Group Report 1200 words + 10% Group video recorded presentation. 10-15 PowerPoint slides, 8–10-minute recorded presentation |
| Weighting % | Written case study analysis 20% + Group video recorded presentation 10% Total: 30% |
| Total Marks | 30 |
| Submission | Students will submit the written report via Moodle submission link. They also should prepare PowerPoint Presentations to be presented in class or recorded (TBD).You can upload your video recordings on YouTube and share the link on Moodle (or record on PPT). |
| Due Date | Sunday of Week 8, 11:59pm |
| Mode | Online submission or face-to-face or in-class Group Presentation (TBA). |
| Format | The Group Report should be prepared in Report Format. Prepare the presentation on PowerPoint slides. |
Assessment Description and Instructions
Description (Written Report):
Task details:
Discuss the various types of digital marketing initiatives of a contemporary business (preferably in Australia, for example, Woolworths, Close, Officeworks etc.) and present the following:
- Introduction- Discuss the concept of Digital Marketing.
- Discuss the background of the industry the proposed business is in.
- Discuss the background of the business and product/service concerned.
- Online marketplace /website of the business.
- Email marketing of the business.
- SMS marketing of the business.
- Search engine marketing of the business
- Social media marketing of the business
- Using YouTube as a tool for market promotion of the business
- Online review of the business
- Recommendation and conclusion.
Group Presentation:
Students also should prepare PowerPoint Presentations to be presented in class or recorded (TBD). These recordings can be uploaded on a YouTube link and submitted to Moodle (inserted on the PPT).
Group Formation
- In weeks 4and5,form into groups of 4-5 students
- One member of your group(preferably the group leader)will email the Unit Coordinator,Dr Shafiqur Rahman,via the following link:
- Student Names
- Student ID number
- Student PIA email address
| Writing Report – Assessment 2 – Marking Rubric | |||||
| Marking Criteria | Fail | Pass | Credit | Distinction | High Distinction |
Knowledge
/4 | Little evidence of research. Sources are missing, inappropriate, poorly integrated or lacking credibility. Lacks clear link of sources with report. No in text citations. | A minimum of 5 academic sources. Basic use of sources to support ideas, generally well integrated, most sources are credible. May be weaknesses with paraphrasing or integration /application. | Research is generally thorough. Good use of sources to support ideas, mostly well integrated, sources are credible. May be weaknesses with paraphrasing or integration/ application. | Thorough research is indicated. Very good use of sources to support ideas, well integrated, sources are credible. Ay be minor weaknesses with paraphrasing or in integration/application. | Thorough research is indicated. Professional use of sources to support ideas, sources are credible. Very minor, if any, weaknesses with paraphrasing or integration/application. |
Analysis and application
/4 | Report lacks coherence: topic is poorly addressed; little analysis. | Report is generally coherent; topic is addressed; analyses in reasonable depth with some description. There are some inconsistencies and weaknesses with flow. | Report is coherent and flows well; topic is addressed quite thoroughly; analyses in considerable depth. There may be some and weaknesses with flow. | Report is very coherent and flows well; topic is addressed thoroughly; analyses in depth. There may be minor inconsistencies and weakness with flow. | Professional work. Report is very coherent and flows well; topic is addressed thoroughly; analyses in great depth. Very minor, if any, inconsistencies and weaknesses with flow. |
Critical thinking
/4 | Topic, concepts and thesis are not clear in introduction. Material in the body is generally poorly sequenced. No discernible conclusion; no links to introduction. | Topic, concepts and thesis are stated with some clarity in introduction. Material in body is generally logically sequences; some weaknesses. Conclusion does not clearly summarise report; links to introduction are not clear. | Topic, concepts and thesis are clearly conveyed in introduction. Material in body is logically and clearly sequenced; few or minor weaknesses. Conclusion summarises report; may be some weaknesses; generally clear links to introduction. | Topic, concepts and thesis are clearly outlined in introduction. Material in body is logically and clearly sequenced; very few or minor weaknesses. Conclusion mostly effectively summarises report with recommendations and clear links to introduction. | Topic, concepts are clearly outlined in introduction. Material in body is logically sequenced; very minor, if any, weaknesses. Conclusion effectively summarises report; with recommendations and clear links to introduction. |
Writing Style
/4 | Poor standard of writing. Word limit may not be adhered to. Incorrect format (e.g. includes Tables of contents, bullet points, graphs, etc.) | A minimum of 1000 words. Basic and sound standard of writing; some errors in punctuation, grammar and spelling. Inconsistencies with the formatting. | Good standard of writing; few errors in punctuation, grammar and spelling. Almost correct format. | Very good standard of writing; very few minor errors in punctuation grammar and spelling. Correct formatting. | Professional standard of writing; no errors in punctuation, grammar and spelling. Correct formatting. |
Referencing
/4 | No referencing is evident or, if done, is inconsistent and technically incorrect. No or minimal reference list, mixed styles. No in text citations. | Basic and sound attempt to reference sources; may be some inconsistencies and technical errors in style. Reference list is generally complete with 1 or 2 references missing. | Good attempt to reference sources; inconsistencies and technical errors in style. Few inaccuracies in reference list and all references listed. | Very good attempt to reference sources; very minor inconsistencies and technical errors in style. Thorough and consistent reference list and all references listed. | Professional level of referencing and acknowledgment; no errors of style evident. Thorough and consistent reference list and all references listed. |
| Oral Presentation - Assessment 2 – Marking Rubric | |||||
| Marking Criteria | Fail | Pass | Credit | Distinction | High Distinction |
Content
/5 | Poor introduction, body and conclusion. The introduction did not clearly introduce the presentation; the flow of the ideas in the body was confusing; the conclusion did not summarise the presentation or was not included. Purpose is unclear. The presentation was less than 8 min or more than 12 min. | Basic introduction, body and conclusion. The introduction somewhat introduced the presentation; the flow of ideas in some parts of the body was confusing; the conclusion summarised to some degree the presentation but included material that was not presented. | Good introduction, body and conclusion. The introduction introduced the presentation adequately; the ideas in the body were clear and almost orderly presented; the conclusion effectively summarised the presentation. The purpose was made clear and achieved. | Very good introduction, body and conclusion. The introduction was clear and concise; the ideas in the body are well ordered and easy to follow; the conclusion most effectively summarised the presentation. The purpose was made very clear and achieved. | The introduction, body and conclusion were exceptionally well organised. The introduction very effectively introduced the presentation; excellent ideas in the body, very well organised and very easy to follow; conclusion most effectively summarised the presentation. |
Presentation
/5 | The presenter was not ready for the presentation. Poor NVC and language; poor use of voice, volume, tone and pacing; no eye contact; nervousness indicated lack of practice. | The presenter was somewhat prepared; relied heavily on notes. Basic and sound use of NVC and language; use of voice; volume, tone and pacing. Some eye contact. Some evidence of practice . | The presenter was prepared but in some cases relied somewhat to the notes. Good use of NVC and language; voice, volume, tone and pacing. Adequate eye contact. Evidence of practice. | The presenter was well prepared. Very good use of NVC and language; voice, volume, tone and pacing supported the presentation. Very good level of eye contact. | The presenter was very well prepared and deliver ideas in a clear and concise manner without depending much on the notes. Excellent use of NVC and language; voice, volume, tone and pacing. |
Use of Visual Aids
/5 | No visual aids used or if used they were poorly integrated/ designed and did not aid comprehension. | Sound use of visual aids; adequately designed/ integrated to aid some comprehension. | Good use of visual aids; well-designed/integrated to aid good level of comprehension. | The presenter kept the attention of the audience the whole time. | The presenter sustained the interest of the audience in a cleaver and innovative ways. |