Objective Apply the concepts of the North Star Metric (NSM) and first-level input metrics to your chosen business. This exercise is designed to translate your business’s unique value proposition into measurable, actionable indicators.
Company: Nike
Objective Apply the concepts of the North Star Metric (NSM) and first-level input metrics to your chosen business. This exercise is designed to translate your business’s unique value proposition into measurable, actionable indicators. Important: You must use the same business selected for the previous three assignments. The use of AI tools is allowed to support your research and analysis.
Assignment Details
Main Deliverable: A one-slide presentation created using the attached template. Part 1: Provide detailed answers to the three key questions for defining your NSM. Part 2: Present a diagram illustrating the NSM along with the corresponding first-level input metrics (KPI tree). Template Requirement: Slide 5 should be broken down into two slides- Left side is Slide 1 and Right side is Slide 2 Instructions Business Consistency Requirement: Use the same business you selected for the previous assignments. Overview: Provide a brief overview of the business, highlighting its value proposition and what differentiates it in the market. Define the North Star Metric (NSM) 10 points Key Questions: Answer the following to establish your NSM: Primary Benefit: What is the primary benefit that your product or service delivers to customers? Describe the fundamental value customers receive from your offering. Key Action: What action do users take when they truly experience this value? Identify the behavior that demonstrates customers have achieved the intended benefit. Measurement: How can you measure that action in a quantifiable way? Define a concrete, numerical method for tracking this action (e.g., using rates, counts, or specific performance indicators). Identify Input Metrics 10 points Task: Select the main operational metrics that directly influence your NSM. These will form your KPI tree and provide actionable insights into business performance
