Part 1: An individual Illustrated comparative shop report. Part 2: A range plan and Individual trend inspiration pack. Part 3: A group range plan and Presentation Make sure your entire portfolio falls within 10% of 2000 words.
FMM4011 BA (Hons) Fashion Management and Marketing assignment help LCCA UNIT BRIEF BA (Hons) Fashion Management and Marketing Academic Year 2025/26
Unit: Unit Code: FMM4011 Unit Leader: Hayley Cowling Component Weighting: 100% Assessment Deadline: 14th June 2026
CONTENTS Assessment Details Assessment Summary Detailed Description of the Assessment Part One: Individual Illustrated Comparative Shop Report Part Two: Individual Trend Inspiration Pack and Mini Range Plan Part Three: Group Final Range Pack and a 10 Minute in Person Presentation Additional Assessment Requirements & Information Assessment Marking Descriptors Mitigating Circumstances Academic Misconduct Marking and Feedback Reading Lists and Additional Materials
- Assessment Details Assessment Component List all separate components Weighting (%) Typical Indicative Assessment Task Where the component comprises more than one assessment task Assessment Tasks Typical Indicative Assessment Tasks Where the component comprises more than one assessment task Word Count Approx. word count where applicable Portfolio 100 Individual illustrated comparative shop report
Individual trend inspiration pack
Group range plan Portfolio 2000 words with approximately 25 supporting images
- Assessment Summary Assessment Submission Deadline: 14th June 2026
You need to submit a portfolio with three parts, all in a single document, with working hyperlinks to external information and sources. You can use Adobe Creative Suite or approved software to create your work.
Here are the key instructions:
Include the following three parts in your portfolio:
Part 1: An individual Illustrated comparative shop report. Part 2: A range plan and Individual trend inspiration pack. Part 3: A group range plan and Presentation Make sure your entire portfolio falls within 10% of 2000 words. Use bullet points when possible and avoid lengthy paragraphs. Incorporate images, tables, graphs, and other suitable infographics to make your document visually appealing.
Follow all the instructions provided below to complete each part of your assignment.
- Detailed Description of the Assessment BRIEF LAYOUT Part One: Individual Illustrated Comparative Shop Report In this section, you'll assume the role of a buyer at Selfridges and select a fashion category or brand within Selfridges for analysis. Your task is to conduct a comparative shop report between Selfridges and one of its competitor retailers. Ensure that your chosen competitors have physical brick-and-mortar stores.
To complete Part One, follow these tasks:
Introduction:
Briefly introduce both Selfridges and the chosen competitor. Market Analysis:
Create a price-style Matrix and position your retailer against its key competitors. Analyse which competitors are closest and explain why you chose a specific one for your comparative shop report. Similarities and Differences:
Highlight the key similarities and differences between the selected competitor and Selfridges. This can include aspects like brand portfolio, target consumers, and unique selling points. Customer Profile:
Develop a customer profile based on primary and secondary research into the target consumers. Describe their typology, socio-economic group, 'tribe,' and buying motives. Data and Analysis:
Utilise the Competitive Shopping template provided during lectures to analyse critical data points gathered from your store visits. Record your own primary research and analyse conclusions that you have drawn from your own investigation. Visual Merchandising:
Display examples of visual merchandising for both stores and annotate the similarities and differences. Discuss the use of window displays, mannequins, and in-store displays. In-store Branding and Promotion:
Analyse how branding is employed in each concession, including signage, interior design, decor, hangers, staff uniforms, and customer service. Product Mix:
Analyse the mix of products on the shop floor and determine how much space is allocated to different product ranges or categories. Make observations on quantity, sizing and display and how this is linked to the target consumer. Product Pyramid:
Construct a Fashion Pyramid to illustrate examples of products in the Basic, Core, and Trend Lines for both Selfridges and your key competitor. Price Band Matrix:
Present the entry, median, and exit price points for Selfridges and competitors, categorised by product type. SWOT Analysis:
Based on your observations, identify the strengths, weaknesses, opportunities, and threats for Selfridges in relation to its competitors. As a buyer for Selfridges, you must offer critical evaluation of the brand / sector you have focussed on. Follow these steps to complete your Individual Comparative Shop Report effectively.
Part Two: Individual Trend Inspiration Pack and Mini Range Plan In this section, your task is to create a Trend Inspiration Pack tailored to your chosen brand, drawing insights from your comparative shop report and specific sector of focus. You will introduce trend forecasting concepts to form a creative direction that is appropriate and culturally relevant for your chosen brand. Conduct primary and secondary research to analyse future predicted trends and create an inspiring visual language that communicates your ideas. You will finalise your creative concept in the form of a mini range plan proposal of 5 items.
Here is a breakdown of your project structure:
Brand Introduction: brief brand overview, mission statement, vision Target Consumer: Research and analyse the demographics, psychographics, needs and wants and shopping habits of your brand's consumers. Introduction to creative concept: Introduce your trend driven design concept based on future trend research. Use visuals to explain the direction, leading into the more in depth research that will follow. Runway References: Find catwalk or look book images that encapsulate the essence of your creative direction. These should not be from your chosen brand - draw inspiration from the wider world of fashion. Make sure to label the brand and season you are referencing. Street Style Inspiration: Images of individuals that reflect the trend direction you are suggesting as well as represent the essence of your brand. Images can be found online, as well as primary research in the form of your own imagery. Collection Icons: a selection of potential brand ambassadors who not only appeal to the target consumer, but encompass brand values and identity. Colour Palette: Key colours of the collection - this can be reflective of the trend direction and also consider key colours integral to brand identity. Communicate these in the form of Pantones with their reference numbers. Materials/Fabrics: Key materials, explaining their suitability for the brand, trend, and consumer. Prints, patterns and textures: Key prints, patterns and finishes and how they relate to your brand and concept. Mini Range Plan Proposal: Suggest 5 key items for your brand to introduce that incorporate your outlined trend direction. Illustrate this with sketches/ imagery that clearly shows each piece, ensuring your brand's DNA is evident. Summary: Summarise your research and outcomes, explaining why your trend direction is suitable and will be a successful introduction for your chosen brand. Follow these guidelines to create a comprehensive a visually engaging Trend Inspiration Pack. It should effectively deliver a creative direction, incorporating future trends whilst maintaining the essence of their brand identity and appeal to the target audience.
Part Three: Group Final Range Pack and a 10 Minute in Person Presentation For this segment of your assignment, you'll collaborate in a group effort. Each group member should contribute, and all members must submit the group's Final Range Pack as part of their portfolio.
Building on the insights gained from the comparative shop report and trend inspiration pack, your objective is to develop a comprehensive product range pack for your own brand concept. The Final Range Pack should document the visual and analytical aspects you've considered while designing your product ranges.
Please note that Attendance during group presentations is mandatory and directly impacts your final grade.
To complete your Group Range Pack, include the following components:
Retailer Introduction: Introduce your brand label, including its aesthetic, branding, market sector and unique value proposition. Target Customer / Customer Profile: Define your target customer and provide detailed customer profiles. Competition Analysis: Analyse your competition within the market. Trend Forecasting: Discuss the trends you anticipate and will be incorporating within your product range. Own Label Responsible Range: Create 15-20 styles for your own label, providing each with a title and introduction. Colour Palette: Present a colour palette with TCX Pantone references. Fabrics/Materials: Outline any fabrics, hardware or materials you will use. Include fabric swatches (or scanned/photographed representations) for your range. Excel Range Plan: Utilise the Range Plan Template and include a CAD image for each of the 15-20 styles. Sourcing Strategy: Outline your sourcing strategy, considering fabric sourcing, manufacturing and delivery. Pricing Strategy: Define your pricing strategy. Open Costing and Margins: Provide costings for 3 of your styles. Discuss open costing and profit margins. % Category Mix: Explain the distribution of product categories in your range. Assortment Plan: Provide size ratios by style and colour. Distribution Plan: Describe your store grading and specify how many styles/units will be sent to each store, including online stock if applicable. Specification Sheets: Include three specification sheets for key products in your range to guide manufacturing. Delivery Schedule / Phasing: Specify when different styles are due to arrive in-store, including phasing details. Project Timeline: show the projected timeline from initial designs and sailing through to store/consumer delivery and product launch. Bare in mind fashion seasons and consumer expectations. Buyers Picks: Curate your range into two editorial/features for your retailer's online site, and visually present how these would be styled as a story. Follow these guidelines to complete your group's Final Range Pack comprehensively.
SUBMISSION DETAILS N.B. You must submit ALL work from both PART ONE, PART TWO and THREE of this assignment as a single PORTFOLIO. You should submit it as a .pdf unless otherwise agreed with your lecturer. It is your responsibility to ensure that all aspects of this assignment are submitted.
LEARNING OUTCOMES On satisfactory completion of the unit you will be able to:
LO1 Outline the principles, theory and ethics of buying and merchandising LO2 Identify and apply a range of relevant research tools and analytical processes to inform buying and merchandising decisions in professional practice LO3 Apply basic merchandising formulae and arithmetic LO4 Outline development of key ideas through use of appropriate visual and digital methods ASSESSMENT CRITERIA (TABLE A4) CRITERION There should be at least one criteria against each learning outcome for the unit. MAPS TO LEARNING OUTCOME Knowledge of: Fashion Buying and Merchandising practices LO1 Understanding through the application of: Terms, theory, principles, practice and ethics LO2 Technical and professional applied skills: Formulae and arithmetic LO3 Technical and professional applied skills: Visual and digital application LO4
- Additional Assessment Requirements & Information All assignments should be submitted through Turnitin. If you file will not upload please ensure it is the correct size and if not you must contact the Admin Team (admin@lcca.org.uk) BEFORE the assignment Deadline. Turnitin will review the assignment for levels of plagiarism and this will be reviewed by Academic Staff when marking. Students who have been deemed as committing at academic offense including plagiarism or collusion will be subject to the Academic Misconduct policy. Any work submitted after the deadline will be classed as a non-submission unless you have approved mitigating circumstances (see section). All assignments will be given a mark out of 100. A pass mark will be 40 or above. Students who fail their first attempt will be offered a resit attempt where the mark of the assignment will be capped at 40% at the Board of Examiners.
- Assessment Marking Descriptors All Assignments at LCCA are marked in like with the Assessment Criteria outlined in Table A4, but also against these marking descriptors which outline the requirements for each grade banding:
Please refer to the Common Credit Framework for more information.
- Mitigating Circumstances LCCA and UCA understand that in students lives, there can be situations that are unexpected and can impact on your ability to hand in your assignment. LCCA and UCA define these situations as mitigating circumstances, and these are exceptional, short-term events which are outside the student's control and impact their ability to prepare for, submit or present themselves for an assessment by the given deadline.
If something happens close to your assessment deadline that is hindering your ability to submit, please collect a Mitigating Circumstances from the Admin Team and submit along with appropriate supporting evidence BEFORE the assessment deadline. Any forms submitted after this deadline will require additional evidence.
If approved, you will be given an extension to the assignment deadline without being penalised.
However, LCCA and UCA consider that students who submit or present themselves for assessment are, in doing so, declaring themselves fit to be assessed, and therefore mitigating circumstances will not be accepted.
- Academic Misconduct Academic Misconduct is defined as where a student gains or seeks to gain and advantage in an assessment by unfair or improper means. Academic Misconduct can include the following:
Plagiarism, including self-plagiarism. This is where a student present work which contained unacknowledged published work (words, thoughts, judgements, ideas, structures, images etc.) of another, or presents work that has been previously submitted for another unit or course, or at a different institution. Collusion. This is where a student work for assessment done in collaboration with another person(s) entirely as their own or collaborates with another student(s) on work which is subsequently submitted as entirely of the other students work. Examination Offenses. This is where a student takes unauthorized materials into an exam room, communicates, or attempts to communicate with another student during the exam, fails to comply with invigilators instructions, or breaches other exam regulations. Dishonest Practice. This can include using essay mills, submitting work not completed by yourself, offering bribes, seeking to obtain confidential information, making false declarations and falsifying transcripts and certification or other official documentation. All assignments are checked for Academic Misconduct and students who have been found to have committed an offense will be subject to the Academic Misconduct Policy and or the Student Disciplinary Procedures.
Artificial Intelligence (e.g. Chat GPT) With reference to the use of AI Technologies, the UCA's Academic Misconduct Policy defines plagiarism as - where a student presents work for assessment which contains the unacknowledged published or unpublished words, thoughts, judgements, ideas, structures or images of another person or persons. This includes material downloaded from digital sources and material obtained from third parties including online essay mills and AI applications.
To enhance student learning, enable students to explore new ideas and concepts; undertake effective research; and help with assessment planning, the University supports the appropriate use of AI technologies, though students should give serious consideration as to how they may choose to use such technologies within assessments they submit.
If a student uses AI technologies for any part of their assessment - planning, research or content - they must:
reference the AI tool used and the content obtained; apply quotation conventions where the text has not been altered; clearly identify paraphrased or summarised material; and outline the method and information gathered via the AI tool; explain how the AI content has been reused within the assessment. In such cases, the student will have acted with integrity and academic misconduct will not have been committed. Although, it is important to acknowledge that grades are determined of by evidence of meeting learning objectives at a particular level of competency, not on repetition of AI generated content.
If the University suspects that AI technologies have been used during the assessment process and submission then it reserves the right to invite the student to attend a viva (oral examination) to explore the student's understanding of their submission. If evidence of academic misconduct is found then the case will be addressed in accordance with the University's Academic Misconduct Policy.
- Marking and Feedback You should expect to receive you marks approximately 4 weeks after the assignment deadline.
To ensure fairness, and parity of marking. All assignments are first marked, and a sample are second marked, and Internally Verified by a tutor from UCA to ensure the marks are correct and the feedback is appropriate.
The marks also considered by an Internal Exam Board at LCCA to ensure due process has been followed and the Board of Examiners at UCA where marks are ratified.
All marks are PROVISIONAL until ratified by the Board of Examiners.
Your provisional grade and feedback will be made available to you on Turnitin on Canvas. Unless advised otherwise by your tutor.
- Reading Lists and Additional Materials ESSENTIAL:
Bailey, S. and Baker, J. (2022) Visual merchandising for fashion. (Second) London: Bloomsbury Visual Arts.
Boardman, R., Parker-Strak, R. and Henninger, C. E. (2020) Fashion buying and merchandising: the fashion buyer in a digital society. London: Routledge.
RECOMMENDED:
Kennedy, A., Reyes, A. and Venezia, F. (2020) Apparel Costing. London: Bloomsbury Publishing.
Belli, S. and Translations, M. (2020) Visual merchandising and display: best practices for window displays and store designs. Barcelona, Spain: Hoaki.
Blum, P. (2021) Circular fashion: making the fashion industry sustainable. London: Laurence King Publishing.
Tucker, L. B. (2022) Fashion wholesaling: from manufacturer to retailer. London: Bloomsbury Visual Arts.
Nesbitt, C. (2020) Fundamentals for successful and sustainable fashion buying and merchandising. Place of publication not identified: Charles Nesbitt?
Boardman, R., Parker-Strak, R. and Henninger, C. E. (2020) Fashion buying and merchandising: the fashion buyer in a digital society. London: Routledge.
Pal, R., Shen, B. and Sandberg, E. (2019) 'Circular fashion supply chain management: exploring impediments and prescribing future research agenda' In: Journal of fashion marketing and management 23 (3) pp.298–307.
Chrimes, C., Boardman, R., Vignali, G. and McCormick, H. (2022) 'Investigating how online fashion product page design affects the consumer's clothing fit appraisal' In: Journal of consumer behavior 21 (6) pp.1478–1493.
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