Prior to beginning work on this final presentation, Read Chapters 1 and 2 from your course textbook, Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (2nd ed.) Review the article Marketing
Prior to beginning work on this final presentation,
Read Chapters 1 and 2 from your course textbook, Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (2nd ed.) Review the article Marketing Technique in Healthcare Services: A Narrative ReviewLinks to an external site.. Review the Developing a Strategic Marketing PlanLinks to an external site. video. For your Week 6 final presentation, you will develop a 12- to 15-slide strategic marketing plan that supports the goals of an organizational strategic plan and business plan for a real-world healthcare organization.
You may choose a real-world or fictional healthcare organization. For example, the following are appropriate choices:
hospital long-term care facility home healthcare renal care organization
The Developing a Strategic Marketing Plan final presentation must contain the following sections.
Executive Summary:
In this section,
Develop a brief summary of the strategic marketing plan. Note: You should write this summary after developing the plan. It is recommended to use one to two slides to present the summary. Introduction:
In this section,
State the objectives of your strategic marketing plan. Explain how your strategic marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan. Note: The organization’s strategic plan is a vision of where the organization wants to be in the future. The organization’s business plan states specifically how the organization will get to that point. The strategic marketing plan supports the business plan and strategic plan to fulfill their goals. It is recommended to use one to two slides to present the introduction. Market Analysis:
In this section,
Describe the organization’s product or service. Explain how this product or service meets the needs of the organization’s determined customer base. Who are your customers or patients? State the competitive advantage your strategic marketing plan provides regarding what distinguishes the product or service from other organizations. It is recommended to use one to two slides to present the market analysis. Internal Environmental Analyses:
In this section,
Analyze the role of leadership and employees, the communication processes, and the workplace culture. It is recommended to use one slide to present the environmental analysis. External Environmental Analysis:
In this section,
Analyze the socioeconomic, legal, ethical, political, and technological trends that could affect the organization and your plan. It is recommended to use one slide to present the environmental analysis. Marketing Mix:
In this section,
Describe the marketing opportunities and marketing goals for your chosen healthcare organization. Explain the marketing strategies that will be implemented in your plan. Explain how database marketing was used or why it was not included in your marketing plan. It is recommended to use one to two slides to present the marketing mix. Plan Evaluation:
In this section,
Discuss performance evaluation and monitoring methods that will be used to evaluate the success of your chosen healthcare organization’s strategic marketing plan. Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your strategic marketing plan. It is recommended to use one to two slides to present the plan evaluation. Conclusion:
In this section,
Summarize your marketing plan and how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan and business plan. Your summary should be persuasive. Note: The strategic plan is a vision of where the organization wants to be in the future. The business plan is specifically how the organization will get to that point. The strategic marketing plan supports the business plan and strategic plan to fulfill their goals. It is recommended to use one to two slides to present the conclusion. The Developing a Strategic Marketing Plan final presentation
must be 12 to 15 double-spaced slides in length (not including title and references slides) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s How to Make a PowerPoint PresentationLinks to an external site. resource. must include a separate title slide with the following in title case: title of presentation in bold font Space should appear between the title and the rest of the information on the title slide. student’s name name of institution (The University of Arizona Global Campus) course name and number instructor’s name due date must utilize academic voice. Review the Academic VoiceLinks to an external site. resource for additional guidance. must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. For assistance in writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources. must use at least 10 scholarly sources published within the past five years in addition to the course text. At least 3 of these sources must be from the UAGC Library. The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source. To assist you in completing the research required for this assignment, refer to this Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process and provides some library search tips. must include a separate references slide that is formatted according to APA Style as outlined in the Writing Center. Use in-text citations to correspond with the reference entries on your slides. Refer to the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.
