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Select a franchise or licensing organization of your choice. Study the strategic alliance practices and challenges of the selected organization. Then, practical suggestions for the organization to improve its inter-organizational

BBSC4103 Assignment: Strategic Supply Chain Management Question Semester 2025 | OU

BBSC4103 ASSIGNMENT QUESTION

Part I (50%)

PURPOSE

The purpose of this assignment is to help learners study the important of strategic alliances by focusing on inter-organisational relationships and the challenges in managing them.

REQUIREMENT

Select a franchising or licensing organisation of your choice. Study the selected organisation's strategic alliance practices and challenges. Then, recommendations for the organisation to enhance its organisational relationships as a franchising or licensing organisation.

Part II (10%)

ONLINE CLASS PARTICIPATION

Express your perceptions on the following topic(s) in the forum and submit proof of your participation in the online discussions:

1. Explain why maintaining strong relationships with suppliers is important and how it contributes to a company's success.
2. Explain the types of conflicts that can arise between buyers and suppliers. Provide examples to illustrate your points.
3. How supply chain performance can be measured? Share key performance indicators (KPIs) and explain the significance of each KPI.

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BBSC4103 ASSIGNMENT QUESTIONS

Part 1 (50%)

OBJECTIVE

The purpose of this assignment is to help students examine the importance of strategic alliances with a focus on the relationship between organizations and the challenges in managing them.

REQUIREMENTS

Select a franchise or licensing organization of your choice. Study the strategic alliance practices and challenges of the selected organization. Then, practical suggestions for the organization to improve its inter-organizational relationships as a franchise or licensing organization.

Part II (10%)

ONLINE CLASS PARTICIPATION

Share your perceptions about the topic in the forum and submit proof of your participation in the online discussion.

  1. Explain why maintaining strong relationships with suppliers is important and how it contributes to the success of a company.
  2. Explain the types of conflicts that can arise between buyers and suppliers. Give examples to illustrate your argument.
  3. How can supply chain performance be measured? Share key performance indicators (KPIs) and explain the importance of each KPI.