Select a specific multinational retail or e-commerce corporation for this assignment. As a digital transformation advisor to a multinational retail or e-commerce corporation, you'll prepare an executive briefing
Wk3_ECO535
Due 10/19/2026
Assessment Preparation
Select a specific multinational retail or e-commerce corporation for this assignment.
As a digital transformation advisor to a multinational retail or e-commerce corporation, you'll prepare an executive briefing that explains how market structures and AI-driven digital transformation are reshaping competitive strategy.
Assessment Deliverable
Create a 10- to 11-slide Microsoft® PowerPoint® presentation for an executive briefing.
Include detailed speaker notes to elaborate on the key points on your slides.
Use a professional tone, visuals, and data to support your analysis.
Include the following headers and information in your executive briefing:
- Market Structure Analysis
- Assess the market structure in which your selected multinational corporation operates, focusing on its defining characteristics (e.g., number of firms, barriers to entry, product differentiation, pricing power).
- Evaluate the extent to which this market structure influences competition, production decisions, and pricing strategies within the industry.
- AI Applications in Business Strategy
- Analyze how your selected corporation uses AI for demand forecasting, consumer behavior prediction, and dynamic pricing.
- Use an AI tool to generate pricing, demand forecasting, or consumer segmentation output relevant to your selected company. Briefly evaluate how useful, realistic, or strategically relevant the AI-generated output is for the company’s pricing, production, or competitive decisions.
- Consumer and Market Impact
- Assess the impact of AI on the consumer experience, including personalization, responsiveness, and perceived value.
- Evaluate how and to what extent AI enhances or complicates market efficiency for your corporation, considering both operational gains and potential distortions.
- Ethical and Strategic Implications
- Assess at least 1 ethical concern related to AI use (e.g., bias, discrimination, data privacy, or transparency).
- Synthesize insights and assess implications for management decision-making, strategy, and competitive positioning.
- Appendix
- Include an appendix showing the AI tool inputs and generated outputs used to support your analysis.
You are encouraged to use AI tools to help generate or refine your notes, but you must review, edit, and personalize them to show your understanding.
Cite sources in the speaker notes (not on the slides). You should include at least 2 peer-reviewed and/or trade resources and accompanying in-text citations.
Include an APA-formatted reference slide with all sources used, including AI-generated content.
