Signature Assignment: Facility Build/Upgrade Plan & Opening Event Plan - Part 2 Draft Submission As the signature assignment for this course, you will complete a comprehensive project
Signature Assignment: Facility Build/Upgrade Plan & Opening Event Plan - Part 2 Draft Submission
As the signature assignment for this course, you will complete a comprehensive project in two parts that mirror real-world responsibilities an athletics director can face. This signature assignment challenges you to think strategically and innovatively, just as you will in your future leadership roles.
- Facility Build or Upgrade Plan
- Opening Event Management Plan
The Comprehensive Facility Plan and Opening Event Management Plan is an item you can include in your final MCAA/MSCE Capstone Portfolio. It can be submitted as a Word Document or a PDF with the goal that the plan could be presented to the leadership of your organization, potential donors or other supporters.
For maximum credit, your presentation should include visuals such as pictures of the existing facility/site, aerials from sources such as Google Maps, architectural renderings (if available), or your initial schematic designs, charts, and timelines that are integrated into the assignment. To maximize the impact and professionalism of your submission, the use of addendums is highly recommended. Addendums are the correct formatting method for including supporting visuals, such as images, schematics, charts, renderings, and detailed documentation, without interrupting the flow of your main narrative. Integrating your supplemental materials in this way helps organize content more effectively and models how these types of reports are delivered in real-world professional settings.
Your paper must be a minimum of 3-5 pages long (not including your title page, abstract, and reference page) with a minimum of three academic resources included as well. Please make sure that you address all of the required sections for this assignment, but also note that you are not limited to only the required sections. You may add more sections in addition to the required sections as you deem appropriate for your assignment. Additionally, information on governmental approvals needed for the project and other pertinent details that will enhance the reader's understanding should be included.
You must use the APA 7th edition for formatting your citations throughout the entirety of your paper.
Assignment Details:
Part 2 Overview: Opening Event Management Plan
Once your facility plan is finalized, you will design the grand opening event. This could be a game, tournament, showcase, or special ceremony based on your selected facility type.
This project simulates real-world scenarios you will face as an aspiring athletics director or event manager. By completing both a facility plan and an event plan, you will demonstrate your ability to:
- Lead or support capital project from concept to execution
- Manage teams and stakeholders effectively
- Align facility design with event success and user satisfaction
- Apply strategic planning, budgeting, and risk management skills
You will leave this course with a professional-level portfolio piece that showcases your readiness to plan athletics facilities and run successful events skills highly valued in both high school and collegiate athletics administration.
Required Sections
Required Assignment Sections: (label each section using APA 7th Edition heading levels)
Title Page & Abstract: Include a properly formatted APA 7th edition title page and abstract (10pts Possible)
Part 2: Opening Event Plan Required Sections
Event Concept & Objectives: Define the purpose of your opening event (e.g., grand opening event, tournament, homecoming game, alumni event, facility naming event, fundraiser… etc.) Within this section, identify the key objectives and target audiences as well. (10pts Possible)
Budget Development: To the best of your ability, outline projected expenses for the opening event (staffing, officials, equipment, security, marketing, promotional giveaways, etc.). In this section, you also want to identify any revenue streams from the event (ticket sales, concessions, donations, sponsorships, team store sales, etc.). (10pts Possible)
Staffing/Volunteer Coordination: Identify the staffing needs of your event. (Will you be hiring staff or soliciting volunteers– or both) Will you have a staff/volunteer coordinator, or who will be managing the staff? Will you have meetings beforehand with staff? If so, please describe how you will go about training staff/volunteers and assigning duties and responsibilities. (10pts Possible)
Marketing & Communication Plan (To promote the opening event): How will you promote this event? (Flyers, social media posts, mailers, on campus promotions, off campus promotions...etc.) (10pts Possible)
Risk Management & Emergency Preparedness: Give a description of the EAP for the venue/event opening and discuss coordination with campus safety, campus police, fire, EMT services, security, athletic training, and sports medicine department, etc. Also, ensure that the event complies with safety codes, insurance policies, and ADA compliance. (10pts Possible)
Fan Experience Enhancements: If you are selling tickets, how much per ticket, advance sales, VIP, student discounts, etc. Also, explain how you will be selling tickets (e-tickets? Mobile ticket scanning? Paper tickets? Both? How are you collecting tickets, what will the admissions process look like? will-call, entry gates, guest-list…etc). Please include any other information for how you intend to enhance the fan experience ( crowd flow, parking, transportation routes, day of information, giveaways, raffles, in-game entertainment, seat upgrade drawing, concessions options, social media in-game engagement…etc) (10pts Possible)
Operational Timeline & Logistics: Please provide a timeline for the event that includes event set-up, event flow, and breakdown. The timeline should be a detailed schedule that includes any vendors, deliveries, day of agenda, etc. (10pts Possible)
Sponsorships and Partnerships: In this section, please identify any partnerships that you may have for this event (on-campus, off-campus, community partners, student groups, etc.). Are there sponsorship packages and benefits for this event? Are there any activation stations with partners/sponsors? If so, is there on-site branding and coordination that needs to take place? (10pts Possible)
Post-Event Evaluations and Feedback: Feedback is vital for growth and event management/stakeholder satisfaction. How will you gather feedback from staff, volunteers, attendees, and stakeholders? How will you review the financials against the budget? Are you in the red or the green after this event concludes? How will you document the lessons you have learned and recommendations for future events? (10pts Possible)
Conclusion/Summary: A final restatement of your vision for the project, how it will benefit students or users, and should include a final needs statement to secure support of your project if read by or presented to a school principal, board of trustees, dean, college president, etc. (10pts Possible)
References: MCAA Course Guidelines require Capstone Projects for all classes to include at least three references in APA style. Acceptable references include from the textbook, websites where you gathered information, and citations of local or state codes. All references must be properly cited in APA 7th edition format and listed on a reference page. Ensure that all sources are credible and accessible to readers for verification and further exploration. (10 points possible)
Overall Presentation: Completeness of combined elements, visual appearance of presentation, grammar and spelling, and feasibility of the project. This project is one of the designated projects for MCAA 562 that needs to be included in your MCAA 595 Capstone submission. (10 points possible)
