Students are requested to produce a health promotion campaign poster, targeted towards a specific group within society, which focuses on a particular health concern or lifestyle change affecting that group. The health
Assignment Task
The assignment is worth 100% of the marks for the module.
Students are requested to produce a health promotion campaign poster, targeted towards a specific group within society, which focuses on a particular health concern or lifestyle change affecting that group. The health promotion campaign must include a specific intervention(s), with detail provided of the planning process of the intervention and how you intend to implement it successfully. You must provide an evidence-based approach to creating this campaign, demonstrating creativity and innovation.
This will be presented in the form of an academic poster created on PowerPoint. The poster must include details of the origins of health promotion, key theories and approaches which inform health promotion, and a variety of communication strategies to disseminate health promotion messages.
You are required to create and deliver a maximum of 15-minute audio to support and explain the thinking behind the poster and the message it contains. You will be given guidance on preparing the audio submission.
Some examples you may choose from are:
- Obesity
- Smoking behaviours
- Alcohol/ Substance misuse
- Skin cancer
- Bowel Cancer
- Monkeypox
- Breast feeding
- Cervical cancer
- Sexual health
(100 marks) (LO1, LO2, LO3, LO4, LO5)
End of questions
This module is marked using the Arden University Categorical Marking CriteriA
Formative Feedback
You have the opportunity to submit a 500 word draft or plan of your poster to receive formative feedback.
The feedback is designed to help you develop areas of your work and it helps you develop your skills as an independent learner.
If you are a distance learning student, you should submit your work, by email, to your tutor, no later than 2 weeks before the actual submission deadline. If you are a blended learning student, your tutor will give you a deadline for formative feedback and further details.
Formative feedback will not be given to work submitted after the above date or the date specified by your tutor - if a blended learning student.
Referencing Guidance
You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system(s).
Follow this link to find the referencing guides for your subject: Arden Library
Submission Guidance
Assignments submitted late will not be accepted and will be marked as a 0% fail.
Your assessment can be submitted as a single Word (MS Word) or PDF file, or, as multiple files.
If you chose to submit multiple files, you must name each document as the question/part you are answering along with your student number ie Q1 Section A STUXXXX. Identify and explain the origins of health promotion. If you wish to overwrite your submission or one of your submissions, you must ensure that your new submission is named exactly the same as the previous in order for the system to overwrite it.
You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is available on the A-Z key information on iLearn.)
Assessment Criteria (Learning objectives covered – all.
Level 4 is the first stage on the student journey into undergraduate study. At Level 4 students will be developing their knowledge and understanding of the discipline and will be expected to demonstrate some of those skills and competences. Student are expected to express their ideas clearly and to structure and develop academic arguments in their work. Students will begin to apply the theory which underpins the subject and will start to explore how this relates to other areas of their learning and any ethical considerations as appropriate. Students will begin to develop self-awareness of their own academic and professional development. | ||
Grade | Mark Bands | Generic Assessment Criteria |
First (1) | 80%+ | Outstanding performance which demonstrates the ability to analyse the subject area and to confidently apply theory whilst showing awareness of any relevant ethical considerations. The work shows an outstanding level of competence and confidence in managing appropriate sources and materials, initiative and excellent academic writing skills and professional skills (where appropriate). The work shows originality of thought. |
70-79% | Excellent performance which demonstrates the ability to analyse the subject and apply theory whilst showing some awareness of any relevant ethical considerations. The work shows a high level of competence in managing sources and materials, initiative and excellent academic writing skills and professional skills (where appropriate). The work shows originality of thought. | |
Upper second (2:1) | 60-69% | Very good performance which demonstrates the ability to analyse the subject and apply some theory. The work shows a very good level of competence in managing sources and materials and some initiative. Academic writing skills are very good, and expression remains accurate overall. Very good professional skills (where appropriate). The work shows some original thought. |
Lower second (2:2) | 50-59% | A good performance which begins to analyse the subject and apply some underpinning theory. The work shows a sound level of competence in managing basic sources and materials. Academic writing skills are good, and expression remains accurate overall although the piece may lack structure. Good professional skills (where appropriate). The work lacks some original thought. |
Third (3) | 40-49% | Satisfactory level of performance in which there are some omissions in understanding the subject, its underpinning theory, and ethical considerations. The work shows a satisfactory use of sources and materials. Academic writing skills are limited and there are some errors in expression and the work may lack structure overall. There are some difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative. |
Marginal Fail | 30-39% | Limited performance in which there are omissions in understanding the subject, its underpinning theory, and ethical considerations. The work shows a limited use of sources and materials. Academic writing skills are weak and there are errors in expression and the work may lack structure overall. There are difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative. |
Clear Fail | 29% and Below | A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical considerations. The work shows little evidence in the use of appropriate sources and materials. Academic writing skills are very weak and there are numerous errors in expression. The work lacks structure overall. Professional skills (where appropriate) are not developed. The work is imitative. |
About HCM4006 Health Promotion Academic Poster Presentation Assignment
The HCM4006 Health Promotion Academic Poster Presentation is a task designed to test your ability to explain health promotion concepts in a clear, visual, and evidence-based way. Instead of writing a long report, you will use a poster format to present your research, ideas, and recommendations on a specific health topic. This means your work needs to be visually appealing, well-structured, and easy to understand, while still showing strong academic research.
For this assignment, you are expected to:
- Choose a relevant health promotion topic – this could be anything from encouraging healthier eating in schools to reducing smoking rates, improving mental health awareness, or promoting exercise in older adults.
- Use credible research – all information on your poster should be backed by reliable, up-to-date sources, such as peer-reviewed journals, health organisation reports, and official statistics.
- Apply health promotion theories and models – for example, the Health Belief Model, Stages of Change, or Ottawa Charter principles, to show the academic reasoning behind your recommendations.
- Plan the design carefully – use headings, bullet points, infographics, images, and colour to make the poster easy to follow. Avoid overcrowding with text; aim for balance between visuals and words.
- Communicate for your audience – even though it’s academic, the content should be simple enough for non-specialists to understand while still showing depth for an academic assessor.
- Follow the marking criteria – make sure you meet all learning outcomes, including clarity, structure, referencing, and the ability to analyse and evaluate health promotion approaches.
In short, this assignment is not just about showing you know the theory; it’s about translating academic knowledge into a clear and persuasive public health message. The better you balance research, design, and communication, the more effective your poster will be.