TASK- CRN 77222 BMG872 Global Strategy Development and Implementation Module Handbook 2025/26

Aim and Learning Outcomes

Module Rationale

The strategic management process helps organisations identify what they intend to achieve and how they will accomplish valued outcomes. The magnitude of this challenge is greater today than ever before. A new competitive landscape is developing as a result of the increasing globalisation. This module analyses how organisations can use the strategic management process to understand international competitive forces and develop competitive advantage systematically and consistently.

Overall Aim of the Module

The primary aim of this module is to develop an understanding of the strategic management of an enterprise engaged in international business. This includes understanding how the competitive position of a firm is devised based on analysing structure, country-based sources of advantage and their distinctive competencies. Further, translating strategy into organisational action requires understanding of the advantages and disadvantages of the many organisational forms and processes that may be used to attain the desired competitive position. Many inner-organisational and outer-organisational factors affect the implementation of the global strategy; therefore it is vital for graduates to understand global strategy implementation success factors.

Learning Outcomes

Successful participants will be able to:
    
1)Demonstrate knowledge and critical understanding of the fundamental concepts, principles, theories, practices, and legislative frameworks underlying international business as an academic discipline and as a tool for improved management of international businesses.
2)Apply critical evaluation to complex arguments and evidence in the field of international business.
3)Formulate strategies to support successful international operations in diverse contexts.
Assess the implications, risks, security, integrity, and confidentiality aspects of applying innovative solutions for today's dynamic international organisations.

Assessment and Feedback

Summary Assessment Information 

Assessment Guidance

1)Word count includes the title page, contents page, in-text references and citations but excludes tables, reference list and appendices.
2)Your work should include references to relevant journal articles and other good quality information sources and should be properly laid out using the Harvard system of referencing. More detailed guidance is available in the ‘Guide to Referencing in the Harvard Style’. We encourage you to make good use of all the support services offered by your Faculty Subject Librarian, further details are in the Learning Support Services Section.  
3)You should refer to the assessment criteria to provide fuller details of the marking criteria for each classification band.
4)In addition, you should refer to the standard assessment guidelines as presented in your Course Handbook/Support Area, this includes guidance and policies on referencing style, plagiarism, etc.
5)We recommend the use of Studiosity which offers constructive feedback on draft written submissions within 24 hrs. 
6)Coursework must be submitted by the dates specified. Coursework submitted after the deadline, without prior approval, is not normally accepted. For further guidance on the late submission of coursework, please see the course handbook.
7)Non-compliance with the word limit will result in a penalty being applied in accordance with the University Word Limit Policy which can be found on your Course Support Area in Blackboard.

Coursework

INDIVIDUAL ASSIGNMENT

Coursework Brief

Taking a case study approach, critically assess the global strategy of a multinational corporation (MNC) of your choice.  Using theoretical models studied in this module, analyse the MNC’s competitive positioning and international expansion strategies.  Evaluate the MNC’s success in different global markets, considering its adaptation to local contexts.  Additionally, discuss how emerging trends in technology and sustainability impact the MNC’s global strategy.  Finally, propose recommendations for enhancing the MNC’s competitive advantage and global performance, using insights from the theoretical models. 

a)Completed assignments must be submitted in Word format via the Turnitin Dropbox in your Blackboard Course Area by the specified date and time outlined in the Key Assessment Information Table above. 
b)All submitted assignments should have the file name:
i)"SurnameFirstNameBNumber" 
ii)e.g. BrownJohnB00001234_AssignmentOne.

Coursework 1 – FEEDBACK

Written feedback on the assessment will be provided via Blackboard with 21 day

Need Expert Help for Your BMG872 Global Strategy Development and Implementation Assignment?

Request to Buy Answer

Coursework 1 – ASSESSMENT RUBRIC/MARKING PROFORMA

Summary of Learning Activities

The teaching and learning plan provides a more detailed overview of content on a weekly basis. 
Module delivery will typically consist of a two-hour lecture and a one-hour Seminar although format may vary slightly between weeks/sessions. 

Seminars – please refer to the teaching and learning plan below for the seminar topic. Attendance at seminars is most important and therefore will be monitored.

Teaching and Learning Plan 

The teaching plan/order of weekly topics is subject to change. The list below provides an outline summary of weekly activities and further information is available on BBL in the relevant week’s folder. Students will be expected to engage in all prescribed activities that contribute towards final assessment.