The focus of this assignment is to continue the Competition Industry in the CAPSIM simulation and analyze the results from this round to continue reporting on your Key Performance Indicators identified in Week 1.

Instructions

Background

The focus of this assignment is to continue the Competition Industry in the CAPSIM simulation and analyze the results from this round to continue reporting on your Key Performance Indicators identified in Week 1.  You will be making decisions that position your product against customer requirements, building a production process that allows you to meet the market demands for your products, how to finance those operations and how to improve processes and products through Research and Development and Total Quality Management. Finally, you will learn to read and interpret a full set of performance documents, including Cash Flow Statements, Income Statements, Production and Sales summaries, and the Balanced Scorecard.   

Instructions

The instructor will check the simulation dashboard to confirm that you have completed this round and will also provide feedback to you to help you with the remainder of the competition industry.  

Please note that your grade in the course does not depend on how well you do in the simulation. In that sense, the "competition rounds" are a misnomer. You can do well or poorly in the rounds. What does matter is that you can understand and explain the effects that your decisions had on the financial results, which you will track weekly as you report on your Key Performance Indicators that you identified in Week 1. You will also report on a new financial measure that you have not yet examined. 

Submit a written paper that examines the following: 

• Examine your three financial measures (KPIs) that you will track through your simulation (note – this assignment will repeat for every round that you run).  Financial Measures can be found in the various reports that Capsim creates after you have completed a round. 

• Include a 4th financial measure of your choice that adds to your understanding of the company’s performance. See page 1 of the Courier for some ideas for different financial measures to examine. 

• In each round, you are making some of your decisions based on the Customer Buying Criteria – what do the customers expect in the products that they purchase? This information for each of your products in the five product segments can be found on pages 5-9 of the Courier. 

• Report on a different Customer Buying Criteria each week.  For example, for this assignment look at Size for your product Able in the Traditional segment.  Identify the criteria, define the criteria (the Capsim Help & Support can help with this). Then explain what the customer expectations are and what you set for your product on that dimension. Finally, compare your position with the Customer expectations and how the competitors set that number for their products. 

Length: 1-3 pages, not including title page and references 

References: Include a minimum of 2 scholarly references from 2020 to present.