The purpose of this assignment is to enable you to develop and then demonstrate your awareness and understanding of global marketing by using the analysis you undertook for Task 1 and any additional research as

Module learning outcomes assessed by this task: 

The purpose of this assignment is to enable you to develop and then demonstrate your awareness and understanding of global marketing by using the analysis you undertook for Task 1 and any additional research as appropriate to support a justification for a market launch strategy.

Specific learning outcomes for this assessment, as detailed in the module specification, are to enable you to

1. Critically reflect on the key marketing challenges involved in the development of an organisation's international activities.
2. Demonstrate through thorough market and company analysis and evaluation why marketing strategies may need to be adapted in order to compete effectively in global markets 3.Critically apply theoretical models to practical international marketing contexts