This assignment requires you to produce a 2500-word individual written essay evaluating the sustainability performance of a Multinational Company (MNC) of your choice, WITHIN the sectors specified below. Technology, Media

Assessment Information – What you need to do

This assignment is an individual assignment.

This assignment requires you to produce a 2500-word individual written essay evaluating the sustainability performance of a Multinational Company (MNC) of your choice, WITHIN the sectors specified below.

• Technology, Media and Telecommunications
• Healthcare and Pharmaceuticals
• Oil and Gas
• Fast Moving Consumer Goods (FMCG)
• Sport (including Esports and Gaming)

There are three (3) parts to this assessment. Please make sure you address each part.

You are required to show critical thinking and clear application of the theoretical concepts covered in the course materials. Support your ideas with research evidence and specific examples throughout.

Research

• Select and apply relevant theoretical frameworks and concepts throughout your analysis. These must be explicitly stated in your essay.
• Use statistics, research evidence, and examples to support your analysis throughout.
• Support your work with in-text citations throughout and a reference list at the end - use the Harvard style. A guide to referencing is provided separately and available on the DMU library website here: Referencing - DMU Referencing Guide - LibGuides at De Montfort University.
• You will be assessed on your ability to investigate a range of sources of research data, as well as your ability to select relevant information and structure your findings. Your work must be thoroughly researched and appropriately referenced.
• You will need to use the university library databases, company websites, news sites, latest sustainability reports, market reports such as Mintel (available via the DMU library), Statista, company reports, industry reports, and Journal articles.
• Information from company websites and other internet sources may be included, but this is insufficient on its own and must be complemented by academic sources of information.

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Essay Style, Structure

• Use the format outlined in the ‘Guidelines for the essay’ above
• Use Arial 12 font, 1.5 line spacing
• All sections must be completed to avoid loss of marks
• The essay must be professionally presented, well-written and free of grammatical/spelling errors (p read your work before submission).

This assignment is designed to assess the following learning outcomes:

Learning Outcomes of BMIB5006 

• Conceptualise and evaluate the relationship between CSR and corporate and managerial behaviour
• Describe and critique the various components of socially responsible behaviour
• Evaluate possible actions of a corporation in response to environmental, social and economic impacts
• Apply critical and interpretative skills to an evaluation of corporate activity
• Critically reflect on their values in making choices and decisions in a business setting

Assessment Details

The word count for this essay is 2,500 words (-/+ 10%)

There will be a penalty of a deduction of 10% of the mark for work exceeding the word limit by 10% or more.

The word limit includes tables, figures, quotations and citations, but excludes the title page, table of contents, references list and appendices.

How to Submit Your Assessment

The assessment must be submitted by noon (GMT/BST) on 06/06/2025. No paper copies are required. You can access the submission link through the module website.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format; unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
• All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions.
• If an assessment is submitted up to 24 hours late, the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules
• If an assessment is submitted beyond 24 hours late, the work will receive a mark of zero per cent
  The above applies to a student’s first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline, the work will immediately be given a mark of zero per cent.
• If an assessment, which is marked as pass/fail rather than given a percentage mark, is submitted later than the deadline, the work will immediately be marked as a fail
• The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to five working days, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline for your assessment. You will find information about applying for extensions and deferrals here.
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.