Criteria for Assessment – How you will be marked

Executive Summary (10%)

This section briefly outlines the overview of the entrepreneurship project-including objectives, problems and opportunity statement, market/industry summary, competitors’ summary, funding and future considerations.

 The Problem statement and Analysis (10%)

The section should outline the problem and opportunity landscape, problem that the venture seeks to solve, the existing landscape solutions and stakeholder mapping.

Solution (20%)

This section should contain the innovative idea or technology proposed, the business model for the product/service delivery, market analysis and segment structure, analysis of one, three- and five-year customer base, SWOT, pricing model, competitor analysis, PESTLE and intellectual property.

Marketing & Operations (10%)

This section needs to detail the marketing approach of the business, considering models such as the 7P’s, amongst others. The operational element needs to detail the internal processes of the business from seeking the customer out to manufacture, delivery and after-sales.

Financials (10%)

This section should include; initial funding, reflections on how capital is raised, i.e. use of crowdfunding, accelerations/incubators/venture capital, financial analysis, cash flow (12 months minimum), schedule for investors returns.

Skills Requirements (10%)

Includes analysis of skills requirements, functional skills and management skills-allocation of human capital resources

Conclusion and Recommendation (10%)

Conclusions – which should draw conclusions arising from the project evaluation, evaluate project viability. Recommendations – focusing on future actions for potential investors, future research required, growth scenarios; three and five years.

 Style and Presentation (10%)

Spelling, grammar, presentation, formatting etc Logo, images, draft websites, mind-maps, etc

Reference and Appendices (10%)

References (DMU Harvard style), 3+ tutor meeting record forms, research ethics approval, tables, graphs, relevant data not used elsewhere in the draft.