You are a business analyst working at a small U.S. organization that produces high-quality cell phone cases. Your sales have started to flatten in the U.S. market. While the organization is not losing money, leadership would like to explore
INT 220 Milestone Two Guidelines and Rubric
Overview
In this course, you have explored the elements of a market profile, including cultural, political, and economic aspects, and looked at the legal and regulatory market considerations. In this milestone, you will complete the next part of your course project by creating a market profile for your chosen country and creating legal and regulatory considerations. Scenario
You are a business analyst working at a small U.S. organization that produces high-quality cell phone cases. Your sales have started to flatten in the U.S. market. While the organization is not losing money, leadership would like to explore ways to continue to grow. Leadership indicated that they have noticed competitors entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below and to summarize your findings in a business brief for leadership.
Continue to use your selected market from Milestone One. As a reminder, the options for international markets are:
Argentina
Brazil
China
India
Indonesia
Japan
Nigeria
Russia
South Africa
Note: Contact your instructor if you would like to use another country for your course project.
Directions
In this milestone, you will continue to use the Business Brief Template, which is linked in the What to Submit section below, to complete Section Two. Use course resources as well as the Shapiro Library Research Guide linked in the Supporting Materials section to support your responses.
Section Two: Market Profile
Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the U.S. market.
Specifically, you must address the following rubric criteria:
A. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the U.S. market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture.
B. Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the U.S. market, including political systems and ideologies, leaders, economic measures or characteristics used in classification, and government intervention on trade.
C. Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.
What to Submit
Submit Section Two: Market Profile of the Business Brief as a 500- to 650-word Microsoft Word document. You completed Section One for Milestone One, so the template you submit for this milestone should have Section One and Section Two completed. Sources should be cited according to APA style.
Supporting Materials
The following resource supports your work on the project:
Shapiro Library Research Guide: INT 220 Research Guide
Milestone Two Rubric
