You are a business analyst working at a small U.S. organization that produces high-quality cell phone cases. Your sales have started to flatten in the U.S. market. While the organization is not losing money, leadership
INT 220 Project Guidelines and Rubric
Competencies
In this project, you will demonstrate your mastery of the following competencies:
- Explain the drivers of globalization and how they impact business decisions
- Differentiate between domestic and international business environments
- Describe the factors that contribute to international market attractiveness and entry
Scenario
You are a business analyst working at a small U.S. organization that produces high-quality cell phone cases. Your sales have started to flatten in the U.S. market. While the organization is not losing money, leadership would like to explore ways to continue to grow. Leadership indicated that they have noticed competitors entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below and to summarize your findings in a business brief for leadership.
Select one of the international markets listed below to use for your course project.
- Argentina
- Brazil
- China
- India
- Indonesia
- Japan
- Nigeria
- Russia
- South Africa
Note: Contact your instructor if you would like to use another country for your course project.
Directions
Develop a business brief that explains why many organizations are investing in efforts to expand their businesses internationally, the key impacts of global business, and cultural considerations for entering the global market. You will then create a market profile and outline market considerations for your chosen international market. Use the Business Brief Template linked in the What to Submit section to complete this project.
- Drivers for Global Entry: Explain the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations using evidence from the course and outside resources to support your explanations.
- Purpose of Global Expansion: Explain the key benefits of successful global expansion for U.S. organizations.
- Business Impacts of Global Business: Explain how global expansion of a U.S. organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.
- Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
- Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.
- Market Profile: Compare and contrast important cultural, political, and economic elements of your selected market versus the United States to explain similarities and differences between cultural practices, attitudes, economic factors, and political environments.
- Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the U.S. market, including communication, values and attitudes, cultural dimensions, and at least five other important aspects of culture.
- Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the U.S. market, including political systems, leaders, and economic measures or characteristics used in classification.
- Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.
- Market Considerations: Compare and contrast important market considerations for your selected market against those in the U.S. market. Explain the similarities, differences, and considerations for conducting business between the two markets, such as general legal and regulatory requirements, monetary and management logistics, and mode-of-entry considerations.
- Monetary Considerations: Explain how monetary considerations such as currency, exchange rates, and exchange-rate management would impact the organization’s decision to expand into your selected market, using current exchange rates between your selected country and the United States to support your explanations.
- Management and Human Resources Considerations: Explain management practices that best address human-resource considerations for your selected market, such as management approaches or staff and labor laws and their impact on policies and procedures.
- Mode of Entry Considerations: Provide the appropriate modes of entry for entering your selected market, considering the entry modes described in Chapter 11 of the Dunung textbook.
What to Submit
To complete this project, you must submit the following:
Template: Business Brief Template
Your completed Business Brief Template should be a 750- to 1,000-word Microsoft Word document. Sources should be cited according to APA style.
Supporting Materials
The following resource supports your work on the project:
Shapiro Library Research Guide: INT 220 Research Guide
Research guides are developed by librarians to help you find and locate the information you need for your classes, papers, and projects. Use this library guide to assist you in exploring your selected market. Please note that if you are approved by your instructor to use a market not listed in the scenario you will need to conduct research on your own.
AI Usage
If you use gen AI tools to support your work on this assignment, be sure to follow these AI usage guidelines. You must acknowledge your use of these tools in your work. Guidelines on how to cite AI tools can be found in this Shapiro Library guide.
Project Rubric
| Criteria | Exceeds Expectations (100%) | Meets Expectations (85%) | Partially Meets Expectations (55%) | Does Not Meet Expectations (0%) | Value |
|---|---|---|---|---|---|
| Drivers for Global Entry: Purpose of Global Expansion | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Explains key benefits of successful global expansion for U.S. organizations | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include incorporating more supporting evidence from course resources or including more key benefits of successful global expansion for U.S. organizations | Does not attempt criterion | 8 |
| Drivers for Global Entry: Business Impacts of Global Business | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how global expansion of a U.S. organization can impact business operations such as strategic planning, marketing, supply-chain management, and human resources | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include further explaining how global expansion can impact business operations | Does not attempt criterion | 8 |
| Drivers for Global Entry: Societal Impacts of Global Business | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include further explaining how global expansion can impact society or providing more relevant examples | Does not attempt criterion | 8 |
| Drivers for Global Entry: Cultural Considerations for Global Business | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Explains the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include further explaining how cultural factors can influence decision making and approaches to expansion | Does not attempt criterion | 8 |
| Market Profile: Cultural Profile | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important cultural elements of the selected market against those in the U.S. market, including communication, values and attitudes, cultural dimensions, and at least five other important aspects of culture | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further detail to the cultural comparison or comparing additional cultural elements | Does not attempt criterion | 8 |
| Market Profile: Political and Economic Profile | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important political and economic factors for the selected market against those in the U.S. market, including political systems, leaders, ideologies, economic measures or characteristics, and government intervention on trade | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further detail to the political and economic comparison or comparing additional relevant factors | Does not attempt criterion | 8 |
| Market Profile: Legal and Regulatory Profile | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Compares and contrasts important legal and regulatory requirements of the selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further detail to the legal and regulatory comparison or comparing additional relevant factors | Does not attempt criterion | 8 |
| Market Considerations: Monetary Considerations | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how monetary considerations such as currency, exchange rates, and exchange-rate management would impact the organization’s decision to expand into the selected market, using current exchange rates between the selected country and the United States to support explanations | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include further explaining how monetary considerations can influence decision making and approaches to expansion or using current exchange rates to support explanations | Does not attempt criterion | 8 |
| Market Considerations: Management and Human Resource Considerations | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Explains management practices that best address human resource considerations for the selected market, such as management approaches, policies and procedures, global or expatriate staffing, and labor laws | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include further explaining how management and human resources may influence the approach to expansion | Does not attempt criterion | 13 |
| Market Considerations: Mode of Entry Considerations | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Provides appropriate modes of entry for entering the selected market | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include further explaining appropriate modes | Does not attempt criterion | 13 |
| Clear Communication | Exceeds expectations with an intentional use of language that promotes a thorough understanding | Consistently and effectively communicates in an organized way to a specific audience | Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding | Shows no evidence of consistent, effective, or organized communication | 5 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% | ||||
