You are given a dataset of monthly sales revenues for a retail business over the past two years. Using Excel, create a histogram to visualize the distribution of sales revenues. Ensure to use the "
QUESTION 1: HISTOGRAM CREATION AND ANALYSIS IN EXCEL
You are given a dataset of monthly sales revenues for a retail business over the past two years.
- Using Excel, create a histogram to visualize the distribution of sales revenues. Ensure to use the "Data Analysis" toolpack.
- Interpret the histogram, commenting on the skewness of the data and what this could imply for future sales forecasting.
- Based on your analysis, explain whether the business is experiencing consistent sales performance or if there are fluctuations that may need attention.
QUESTION 2: LINEAR REGRESSION ANALYSIS IN EXCEL
You have data on housing prices, including features such as square footage, number of bedrooms, and age of the house.
- Using Excel, create a linear regression model to predict housing prices based on square footage.
- Analyze the regression output: Interpret the R-squared value, the significance of the coefficients, and the overall model fit.
- Discuss the limitations of your model, such as assumptions about linearity, and suggest ways to improve it.
QUESTION 3: HISTOGRAM COMPARISON
You are tasked with comparing the risk profiles of two investment portfolios over the past year.
- Using Excel, create histograms for the returns of each portfolio.
- Compare the histograms in terms of their skewness, spread, and shape. Discuss how these differences may affect a potential investor's decision.
- Based on your interpretation, suggest which portfolio would be better suited for a risk-averse investor.
QUESTION 4: DATA MINING IN RAPIDMINER
You are provided with a dataset containing customer demographics and purchasing behavior.
- Using RapidMiner, build a basic decision tree model to classify customers as high or low spenders based on their demographic features.
- Interpret the results of the decision tree, including the key variables influencing the classification.
- Discuss how businesses can use this model to tailor marketing strategies or product offerings to specific customer groups.
QUESTION 5: DATA-DRIVEN STORYTELLING
You are preparing a presentation for senior management on the impact of recent marketing campaigns.
- Create a series of charts and visualizations in Excel to summarize the results of these campaigns (e.g., sales growth, customer acquisition).
- Based on your visualizations, write a brief narrative to effectively communicate the business impact of the marketing campaigns. Be sure to highlight key insights that will guide future marketing decisions.
- Discuss how the choice of visuals (e.g., bar charts vs. line graphs) influences the clarity and effectiveness of the message.