You are the Digital Marketing Officer in charge of picking a social media influencer to lead an extensive campaign as the face of your organisation, which will be assigned to you by your facilitator. As part

Assignment Task

Your Assessment

This assessment is to be done individually.

Students are to write a word report about Influencers and Social Media Markers and submit it as a Microsoft Word file via the Turnitin portal at the end of Week 10.

Students will receive marks for content, original thinking, recommendations made that are
specifically tailored to the case study that your facilitator assigns to your class, appropriate structure and referencing.

Two weeks before the written report is due, in Week 8, students are to record a 2-minute video talking about what progress they have made so far on the report, the name of a specific candidate influencer being considered and why, and what hurdles are still to be overcome in completing the report, with at least two specific examples provided from your draft. 

Description

You are the Digital Marketing Officer in charge of picking a social media influencer to lead an extensive campaign as the face of your organisation, which will be assigned to you by your facilitator.

As part of your research and decision-making process, you must gather and analyse various social media data, which can include (this list is not exhaustive):

• Follower reach
• Audience type (real people, influencers, and non-engaged) o Demographics
  Likes-to-comments ratio
• Brand mentions
• Engagement rates
• Competitors' use of influencer

Assessment Instructions

You have been asked to write a report on your chosen influencer for the organisation assigned
to you, the criteria you used in selecting this influencer, and a back-up influencer to approach in
case you are not able to reach a negotiated agreement with your first-choice influencer.

Your report should include the following:

• Executive summary
• What criteria were used, and why these specifically, in determining whom to consider approaching to become an influencer for the organisation assigned to you
• What social media data were accessed and analysed that led to your selection of influencer
• What activities your choice of influencer will engage in as part of your organisation's marketing plan
• Reasons why your first choice might not be available or interested in serving as influencer for your organisation
• If your first-choice influencer is not available or interested, your sele back-up influencer to approach instead
• At least ten references in Harvard format

Note that if you do not specify a back-up influencer in your written report, you could receive 0/30 on this assessment task.