You can choose from the following list of companies. If you wish to choose a company not on this, you must seek approval from your Course Coordinator. Ethique Parrotdog Brewery Blunt umbrellas JUCY Group Harmoney Souther

Jamez

21 Jan 2026 • 5 min read

Marketing-Industry and Company Analysis Marketing-Industry And Company Analysis Assignment In this assignment, you will choose a group OR be placed into a group (you can choose which way for Group Formation) for Assignment 1 (same group for Assignment 3) and choose a company to conduct market research on. Individually, you each member of your team need to complete your own industry analysis to analyse the company’s marketing environment and consumer needs. As a team you need to communicate and decide upon the company (i.e. all members of your group will INDIVIDUALLY be researching the same company).

The assignment is an opportunity for you to:

apply the key concepts you have learnt so far in this course demonstrate your secondary data research skills analyse the marketing environment and consumer needs. This assignment supports course learning outcomes 1 and 3.

Assignment Details Task For this assignment, your task is to conduct market research for a company individually. In Week 1, during group formation (see information in this link Group Formation) and choose a company from the following list. Note: This group and company will also form the basis of Assignment 3: Group project (which builds on Assignment 1)

You can choose from the following list of companies. If you wish to choose a company not on this, you must seek approval from your Course Coordinator.

Ethique Parrotdog Brewery Blunt umbrellas JUCY Group Harmoney Southern Cross Healthcare Your task will be to conduct a company, competitor and industry analysis of your chosen company using secondary research.

Focus Areas There are four (4) key elements you will need to consider and include:

Describe briefly the company and its product(s) and provide information on the product market. Describe the macro environment (PESTLE), outlining factors affecting the company and relevant trends in the industry. Justify which two PESTLE elements are likely to have the greatest impact on your chosen company (and why). Conduct a competitor analysis, justifying and describing a main competitor. Discuss, based on your prior analyses, what you believe to be the two (2) key challenges for your chosen company going fOrward. Format The format for Assignment 1 will be a two-page summary highlighting your key points, plus unlimited appendices. Your document must be written in 12pt Times New Roman or Calibri font, with standard margins, single spacing, and justified text.

Your reference list must be on a separate page and is not included in the page restrictions.

You must use secondary research for this assignment. This includes lecture materials, textbooks, academic journal articles, media pieces and industry reports and market information. This assignment cannot be completed without research i.e. simply using Al will result in a failing grade.

You are required to put all of your supporting evidence, research and data into the appendices. The assessor must be able to understand your report without being referred to the appendices, but they will check your appendices if in doubt. For example, your PESTLE analysis should be in your appendices and you will highlight the two key factors in your twopage summary.

Research There are many sources of information available for you to use to support this assignment. For example, search for market information (i.e.

size/financial estimates), news articles and reports that may be helpful. Use the University library databases to search for academic articles and databases that examine consumer attitudes, motivations, trends, product information, consumer reviews, etc.

Don’t forget to visit the dedicated marketing subject page to assist with sourcing product and market/industry information:

lÜps://www.library.auckland.ac.nz/guides/business/marketing

You are expected to undertake secondary research using data which is publicly available.

Failure to adequately reference your work can result in more serious implications e.g., no reference list, or no in-text citations, or large sections of copied material may result in a failing grade. There are some additional supporting videos about referencing for you. This will help you learn and understand the requirements better. Go to this page to learn more: Master the Art of Referencing.

Assignment 1 Rubric QI 2026 Criteria Ratings pts Description of company, product (10 points) 10 to >7.5 Pts 7.5 to >6.O Pts 6 to >4.5 Pts 4.5 to >O Pts Excellent (A range) Good (B range) Passable (C range) Not passable (D range) 10 pts Demonstrates excellent knowledge of the company and its product. Analysis is well supported by relevant evidence and/or justified. Demonstrates a good knowledge of the company and its product. Analysis is supported by relevant evidence and/or justified. Demonstrates wea k knowledge of the company and its product. Analysis is not well supported by relevant evidence and/or justified. There is no demonstration of knowledge of the company and its product. Analysis is not supported by relevant evidence and/or justified. Macro-environment (PESTEL) analysis (Two key elements outlined and full analysis provided in an appendix) (15 points) 15 to >11.5 Pts 11.5 to >9.5 Pts 9.5 to >7.O Pts 7 to >O Pts Excellent (A range) Good (B range) Passable (C range) Not passable (D range) Provides an excellent overview of the macro-environmental factors. Analysis is supported by relevant evidence and/or justified. The two key elements are well outlined and justified. Provides a good overview of the macro-environmental factors. Analysis is mostly well supported by relevant evidence and/or justified. The two key elements are outlined and justified. Provides an adequate overview of the macro-environmental factors. Analysis is not well supported by relevant evidence and/or justified. The two key elements are not well outlined nor justified. Does not identify macro-environmental factors supported by research. There is no analysis and evaluation of the evidence. Competitor analysis (One main) (10 points) 10 to >7.5 Pts 7.5 to >6.O Pts 6 to >4.5 Pts 4.5 to >O Pts 10 pts Excellent (A range) Good (B range) Passable (C range) Not passable (D range) Provides an excellent overview of the main competitor, its strengths and weaknesses. Analysis is well supported by relevant evidence. Provides a good overview of the main competitor, as well as its strengths and wea knesses. Analysis is mostly well supported by relevant evidence. Provides an adequate overview of the main competitor, its strengths and weaknesses. Analysis is not well supported by relevant evidence. Provides an inadequate overview of the key competitors, their strengths and weaknesses. There is no analysis and evaluation of the evidence. Key challenges – outline 2 key challenges (5 points) 5 to >3.5 Pts 3.5 to >3.O Pts 3 to >2.O Pts 2 to >O Pts 5 pts Excellent (A range) Good (B range) Passable (C range) Not passable (D range) Discusses 2 excellent, appropriate, and logical challenges based on evidence presented. Discusses 2 good, appropriate, and logical challenges based on evidence presented. Discusses key challenges adequately but not necessarily appropriately or logically. Does not adequately discuss challenges. Presentation/Grammar (2.5 points) 2.5 to >1.75 Pts 1.75 to >1.5 Pts 1.5 to >l.o Pts 1 to Pts 2.5 pts Excellent (A range) Good (B range) Passable (C range) Not passable (D range) Uses excellent writing style, including format and stylistic choices, with no errors. Uses good writing style (with some minor errors), including format and stylistic choices. Uses adequate writing style but major errors, including weak formatting and stylistic choices. Does not use appropriate writing style and format. Referencing – correct citations and reference list. (7.5 points) 7.5 to >5.5 Pts 5.5 to >4.5 Pts 4.5 to >3.5 Pts 3.5 to Pts 7.5 Pts Excellent (A range) Good (B range) Passable (C range) Not passable (D range) Excellent referencing and citation style following APA referencing with no errors. Good referencing and citation style following APA referencing with only minor errors. Adequate referencing and citation style, however APA referencing is not always followed and there are a nu mber of errors. Lack of correct citations and/or references. Inadequate referencing. Too many errors / not following APA style / sections of report contain plagiarism. Lack of citations and/or references. Total points: 50

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