You have been recently recruited as a Marketing Assistant Manager for Novi.digital digital company. You may choose an organisation of your choice or preferably an organisation where you work. In the first meeting with the marketing
Unit Introduction To support digital transformation and growth, business organisations are becoming more digital savvy and are developing digital marketing plans. The role of digital marketing is to help organisations gain new traffic, leads and sales for their business by expanding reach to consumers looking for products and services.
The aim of this unit is to introduce students to digital marketing and its importance in the successful marketing of organisations. The unit will enable students to develop an understanding of how organisations use various digital tools and techniques to engage their customers and maintain a competitive advantage. Digital marketing is a major component of the successful marketing of organisations.
The digital landscape is continually evolving; it is important for marketers to stay ahead of their competitors and deliver cutting-edge digital marketing approaches and strategies. This unit is designed to give students the knowledge and tools to work as part of a digital marketing team or to go on to further study in this specific area.
Submission Format – Part 1 Formal Report which covers LO1 and LO2
Your findings should be presented in a Research Report to the Board of Directors of the chosen organisation in a formal report style. The research report must be clear and concise, stating what the problem/issue is, and include a summary of analysis and recommendations.
All your work must be supported with research and referenced correctly using the Harvard referencing system (or an alternative referencing system). You also need to provide a bibliography using the Harvard referencing system (or an alternative referencing system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.
The recommended word limit for the research report is 3000 (+ /- 10%) words, although you will not be penalised for going under or exceeding the total word limit.
Unit Learning Outcomes By the end of the task a student will be able to:
LO1 Investigate the influence of the digital environment for effective marketing of business organisations
LO2 Apply digital tools and techniques for an integrated marketing approach within a given business organisation
Transferable skills and competencies developed Examining, critically analysing and evaluating digital marketing opportunities and challenges for effective marketing of business organisations Articulating and effectively interpreting data in clear and structured format for diverse business needs Analysing and applying integrated marketing approaches and evaluating their benefits on the business organisation Applying effectively and appropriately digital tools and software systems to deliver marketing outcomes efficiently Assimilating and analysing data and information from a range of sources to support marketing activities.
Vocational scenario You have been recently recruited as a Marketing Assistant Manager for Novi.digital digital company. You may choose an organisation of your choice or preferably an organisation where you work.
In the first meeting with the marketing directors, you have been informed that there is a prospective client that always relies on traditional marketing strategies such as advertising in local and national newspapers, editorials in specialist magazines and advertising campaigns through radio. The directors have noticed that due to a paradigm shift in marketing strategies from traditional to digital, the old strategies are not bringing expected results and the sales are going down every year.
As an assistant manager in a digital marketing company, the directors have assigned you to create and present the research report on the digital marketing for the new client’s organisation, incorporating digital trends for effective marketing of business organisations. Your report should explicitly mention the necessity of utilising digital tools and techniques for an integrated marketing approach within your chosen business organisation. You should present data in your report that critically analyses the opportunities and challenges of digital marketing so that the client understands its effectiveness for the benefits of business.
Assignment activity and guidance You have been assigned the role of assistant manager in the digital marketing company; your role is to apply digital marketing approaches utilising digital tools and software systems, comparing various digital tools and techniques.
Investigate the reach, influence and impact of digital marketing on the chosen business environment for effective marketing through digital tools. Examine and critically analyse the opportunities and challenges of digital marketing which help organisations to effectively market their businesses and increase their reach and impact. Draw valid conclusions from the research that you carry out in your report which enables the chosen business in their effective marketing campaign.
Role As an assistant manager in a digital marketing company, carry out research and critically analyse how digital marketing influences business organisations. Analyse the impacts of incorporating digital marketing on the marketing of a business organisation. While you analyse the impacts, explore the results of the changing digital marketing landscape.
Where digital marketing presents opportunities and challenges to businesses and enables them to effectively market their businesses, examine these aspects and critically analyse and draw well researched and convincing conclusions for effective marketing campaigns.
After critically analysing the digital marketing environment, their opportunities and challenges in terms of effective marketing campaigns, you should be able to apply key digital tools and techniques which are available to marketers for an integrated marketing approach. Explicitly examine how effective these digital tools and techniques are in terms of their reach, impact and cost.
Learning Outcomes and Assessment Criteria
Pass Merit Distinction LO1 Investigate the influence of the digital environment for effective marketing of business organisations. LO1 and LO2 D1 Critically analyse digital marketing to draw valid conclusions for effective marketing of business organisations. P1 Examine the opportunities and challenges digital marketing presents for effective marketing of business organisations M1 Analyse the opportunities and challenges for business organisations in the digital marketing landscape. LO2 Apply digital tools and techniques for an integrated marketing approach within a given business organisation. P2 Apply key digital tools and techniques that are available to marketers for an integrated marketing approach. P3 Discuss their effectiveness in terms of reach, impact and cost. M2 Analyse the effectiveness of applying an integrated marketing approach and the benefits this has for an organisation.
Unit 34: Digital Marketing
Assignment Brief Part 2
Unit Number and Title Unit 34: Digital Marketing Unit Code R/618/5121 Unit Level Level 5 Credit Value 15 TQT 150 hours Academic Year 2025 Assignment Title Part 2: Designing a Digital Marketing Campaign and Evaluating Method of Monitoring and Measuring Digital Campaign
Unit Tutor Toyosi Akinpelu
Assignment Brief Internally Verified 15th August 2025
