MKTG1205 Marketing Principles Assignment 3 Questions 2025 | RMIT

MKTG1205 Learning Objectives Assessed 

• CLO1: Examine the underlying philosophy of the marketing concept, its role as a business function and its relationship with other business functions.
• CLO2: Identify and analyse the impact of key trends in the external and internal environments on marketing-related activities of organisations.
• CLO3: Analyse the marketing process and determine how various marketing mix elements work together to put the right product in the right place in a professional context.
• CLO4: Develop effective marketing strategies to achieve organisational objectives.

Ready for Life and Work 

• Develop critical thinking and reasoning skills
• Develop RMIT's generic graduate attributes

Assessment Details

Purpose

You will learn how to develop a marketing plan to respond to a given marketing context. You will be able to improve your research skills, critical thinking, and creativity to look over the current situation of your company, and propose recommendations related to the marketing context. 

Task

You will be given a marketing context to analyse. You will be required to apply the theoretical concepts learnt in the course to identify and analyse a company's current marketing performance, such as SWOT analysis, customer-driven marketing strategy, and marketing mix strategies. Based on these evaluations, students will recommend marketing strategies and tactics for the brand/company in response to the given marketing context.

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Marking Context

You will have 2 options. You only need to choose 1 option and build a Marketing Plan for that. 

• Option 1: There are 10 megatrends in Vietnam identified by Euromonitor (convenience, digital living, diversity and inclusion, experience more, personalisation, premiumsation, pursuit of value, shopper reinvented, sustainable living and wellness). Please refer to the attached file for further understanding of these megatrends. Choose 1 megatrend and develop a marketing plan for your company to respond to it in Vietnam. (View Attached File Here) 
• Option 2: Develop a marketing plan for your company in order to respond to "SDG12. Ensure sustainable consumption and production patterns" (View link here).
• Duration of the marketing plan: 2 - 4 months
• Assignment Task: You are working for the chosen company as a marketing manager and are responsible for building a 
  Marketing Plan for your chosen Marketing Context. Your Marketing Plan MUST be tailored for the Marketing Context and your chosen brand and product in Vietnam. 

Notes: 

• For non-Vietnamese students, you can work on the same Marketing Context but in another country. Make sure you ask for the approval of your lecturer before working on this.
• This assignment is considered part of an Annual Marketing Plan, which normally lasts for 12 months. However, in this assignment, you are NOT required to build a complete Annual Marketing Plan. You only need to focus on the given period. 

Brand and Product Choice

Brand

You need to choose a brand of your interest. You CANNOT choose the following brands. If you choose the below brands, your Assignment 3 will be penalised at a rate of 50% of the total marks available. This will be deducted from the assessed marks. E.g. your marks = 30, after 50% mark deduction (-20% marks), your marks = 10 marks. 

• The blacklisted brands of Assignment 2
• The brand that you used in your Assignment 2
• The brands that other teams in your class used in Assignment 2. E.g., in Assignment 2, one team in your class used KIA, then you cannot use the KIA brand. 

Product

You need to choose 1 physical product/product line. You CANNOT choose a service provider. If you choose the service provider, your Assignment 3 will be penalised at a rate of 50% of the total marks available. This will be deducted from the assessed marks. 

Assessment Structure

Students can be flexible about the word count for each part. However, the total word count must NOT exceed the word limit. 

1. Introduction (100 words) 

• Briefly introduce the brand and the chosen product. 

2. SWOT analysis (from relevant Marketing Environment scanning) (200 words)

• Based on the given Marketing Context, identify 1 Strength/Opportunity AND 1 Weakness/Threat of the brand. Explain your reasoning in terms of micro/macro environmental factors as well as competitors. Include a wide variety of reliable, relevant, and up-to-date research materials to support your analyses and evaluation. 

3. Target Customer (200 words) 

• Based on the given Marketing Context, identify the Target Customer being targeted by the brand with strong justification and evidence from research materials.
• Make sure that your Target Customer part is strongly connected with your entire Marketing Plan.

Appendices 

• Supporting information (e.g. analysis, diagrams, pictures, etc.) that adds value to the main part of your assignment should be included in this section.
• Important information should be placed in the main body of your assignment. 

Submission Instruction 

• Assessment must be submitted using electronic submission in Canvas. Hard copy or email submissions will not be accepted. All written assignments will go through Turnitin. Turnitin will assess your work and return a colour-coded response for the originality of the text. You must retain a copy of all work submitted for assessment until a final result for a course is formally released by the university.
• Check your references carefully before the final submission! Please refer to the "REFERENCES" part above.
• Number of submissions: You may submit your assessment as many times as you wish before the deadline to check the similarity of your assignment. The statement of authorship should be submitted too. 
• File naming: The file name needs to follow this guidance: "Campus_Student's name_Student ID". For example, "SGS_Nguyen Khiet An_s3890386".
• Assignment Cover Sheet: Download here. 

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Support Resources 

• Academic integrity: This assessment requires that you meet RMIT's expectations for academic integrity. More information and advice on how to avoid plagiarism are available in the Getting Started module. Open the academic integrity page.
• Assignment support: Additional library and learning resources are available to help with the assessment in this course. Link to Assignment Support.
• Assignment extensions: If you are prevented from submitting an assessment on time by circumstances outside your control, you may apply in advance for an extension to the due date of up to seven calendar days. How to apply: Link.
• Special Consideration: If unexpected circumstances outside your control have affected your ability to complete an assessment, you may be eligible to apply for special consideration. Special consideration is made available by the University on the understanding that students will use it sparingly and only in cases of proven genuine need