You work for a professional organization for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’- classed marketers.

Jamez

31 Jan 2026 • 3 min read

Assignment Question Task 1 – 400 words You work for a professional organization for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’- classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. You need to complete the following tasks as part of your research project.

1.Describe how marketing techniques such as branding and relationship marketing are used to market products in two organisations. You need to choose one product or service from each organisation to undertake this task.

2.Describe the constraints and limitations under which marketers operate, making use of examples to explain your points.

Assessment Criteria 1.1: Describe and compare how two organisations use different types of marketing technique to achieve their target

1.2: Describe the limitations of marketing

Assessment Guidance Make sure that you understand the various techniques that are listed in the content section of the specification. Try to find out if the companies you choose use any of these techniques. Try to find examples of where laws have been contravened (broken to any degree). Check useful websites are those belonging to Trading Standards and the Advertising Standards Authority. Task 2 – 200 words From Task 1, choose one of your selected organisations and investigate its use of market research.

Describe how your selected organisation or any other organisation uses market research to develop a marketing plan. Assessment Criteria 2.1: Identify how a selected organisation use marketing research to develop a marketing plan

Assessment Guidance Remember that market research covers a wide area and you can include everything the business does to collect information about its marketplace. Task 3 – 200 words From Task 2:

You need to explain how and why groups of customers are targeted for selected products (Based on the organisation chosen) Assessment Criteria 3.1: Describe how and why selected organisation targets their group of customers.

Assessment Guidance Make sure that you understand the main bases for segmentation. The better a business can describe its target market, the better chance there will be of success. Task 4 – 200 words From previous tasks, as you have chosen an organisation, now you shall

Develop a coherent marketing mix for a new product or service. Assessment Criteria 4.1: Describe how a selected organisation develops a coherent marketing mix for a new product

Assessment Guidance Make sure you understand what the elements are of the marketing mix, and how these can be altered to service the targeted market. BM303 Assessment Marking and Grades Qualifi uses a standard marking rubric for all assignments, and you can find the details at the end of this document. Unless stated elsewhere, Learners must answer all questions in this document.

Distinguished

Excellent

Good

Proficient

Basic

Marginal

Unacceptable

Criteria

80+

Content (alignment with

assessment criteria)

Extensive evaluation and synthesis of ideas; includes substantial original thinking

Comprehensive critical evaluation and synthesis of ideas; includes coherent original thinking

Adequate evaluation and synthesis of key ideas beyond basic descriptions; includes original thinking

Describes main ideas with evidence of evaluation; includes some original thinking

Describes some of the main ideas but omits some concepts; limited evidence of evaluation; confused original thinking

Largely incomplete description of main issues; misses key concepts; no original thinking

Inadequate information or containing information not relevant to the topic

Application of Theory and Literature

In-depth, detailed and relevant application of theory; expertly integrates literature to support ideas and concept

Clear and relevant application of theory; fully integrates literature to support ideas and concepts

Appropriate application of theory; integrates literature to support ideas and concepts

Adequate application of theory; uses literature to support ideas and concepts

Limited application of theory; refers to literature but may not use it consistently

Confused application of theory; does not use literature for support

Little or no evidence of application of theory and relevant literature

Knowledge and Understanding

Extensive depth of understanding and exploration beyond key principles and concepts

Comprehensive knowledge and depth of understanding key principles and concepts

Sound understanding of principles and concepts

Basic Knowledge and understanding of key concepts and principles

Limited and superficial knowledge and understanding of key concepts and principles

Confused or inadequate knowledge and understanding of key concepts and principles

Little or no evidence of knowledge or understanding of key concepts and principles

Presentation and Writing Skills

Logical, coherent and polished presentation exceeding expectations at this level; free from errors in mechanics and syntax

Logical, coherent presentation demonstrating mastery; free from errors in mechanics and syntax

Logical structure to presentation; makes few errors in mechanics and syntax which do not prohibit meaning

Orderly presentation; minor errors in mechanics and syntax

Somewhat weak presentation; errors in mechanics and syntax may interfere with meaning

Confused presentation; errors in mechanics and syntax often interfere with meaning

Illogical presentation lacking cohesion; contains significant errors that interfere with meaning

Referencing

Advanced use of in- text citation and references

Mastery of in-text citation and referencing

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