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Your Client, Global Property Services (GPS) Plc – a UK based international real estate investment / development company - is planning to expand their global operations to an emerging property market.

Assessment title: Global Market Report

Assessment weighting: 50%

Semester 2, 2023/2024

Assessment Brief

The Assessment

Global Market Report

Your Client, Global Property Services (GPS) Plc – a UK based international real estate investment / development company - is planning to expand their global operations to an emerging property market. The GPS strategic focus is to select one of the following regional markets:

  1. Central Eastern Europe (e.g. Bucharest / Romania, Budapest / Hungary, Prague / Czech Republic, Warsaw / Poland); or
  2. Middle East (e.g. Istanbul / Turkey; Dubai or Abu Dhabi / UAE); Tehran / Iran); or
  3. Asia Pacific (e.g. SAR Hong Kong or Shanghai / PR China; Singapore; or Kuala Lumpur / Malaysia).

You are required to write a report which discusses the findings of your research and observations and provides an investment or development strategy in your selected city and country (one of the listed cities / countries from regional markets above).

Your report should include three parts, as follows:

  • Part 1: Introduction including a clear identification of the selected city / country and property sector selected for investment or development (please choose one from: Residential, Office, Retail, Data Centres, Purpose Built Student Accommodation (PBSA), Warehouses and Logistics).
  • Part 2: A property market analysis of the selected property sector, including a discussion of emerging trends and opportunities as well as a SWOT analysis. You should include potential sites and case studies as examples of either development or investment opportunities.
  • Part 3: An outline of the proposed investment strategy (type of property investment and addressing associated risks) or development strategy (comparative property development sector returns and risks) and timeline (short, mid or long-term strategy) and recommendations to your Client.

You should draw on published sources, lectures and discussions in the classroom and your individual research of the selected property market. You are expected to make full use of Harvard “Cite Them Right” referencing style, including in-text citations as well as a list of references matching your citations.

This is an individual report and that should be written using academic writing style and supported by evidence (references clearly indicating your sources).

The main body must be only 2,500 words (+/- 10%) including illustrations, photographs, statistics, maps etc relevant to your study as well as a detailed list of references (Harvard referencing style is a requirement). Appendices (if applicable) will not be included in the word count (if in a foreign language these need to be translated into English).

Submission of Assessment 2

The assignment should be presented as an individual written report covering the matters indicated above. The report should include an executive summary, table of contents and list of figures and tables, in-text referencing and list of references at the end (in accordance with Harvard “Cite Them Right” style), appendices if appropriate (e.g. comparable data, etc).

The individual report will be word-processed (or text based pdf) and in English and should be approximately 2,500 words in length (+/- 10% excluding cover page, executive summary, table of contents and any in text tables or figures (e.g. illustrations, photographs, maps, diagrams), list of references and appendices).

The report should provide full supporting evidence and in-text referencing (citations) based on the Harvard (Cite Them Right) referencing style.

The Market Entry report will be assessed out of 100% and carries 50% of the overall module mark. Reports should be submitted via the module’s Blackboard site (Assessment / Submit Coursework / Turnitin link) on Tuesday, May 14th 2024 by 13:00.

This assignment addresses Learning Outcomes LO1, LO2, LO3 and LO4, as follows:

  1. Have a critical analytical understanding of legal framework for real estate development and investment in a range of international countries and be able to critically compare these processes.
  2. Show a developed understanding of different approaches to real estate in different global cities, countries and socio-political and economic backgrounds.
  3. Be able to analyse details of real estate development and investment in various emerging, maturing or developed property markets.
  4. Understand how different countries approach the operation and regulation of their property markets depending on their emerging, maturing or developed status.

Please find a short video explaining this assignment via Panopto.

Assessment criteria

The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. At the end of this document, we have provided you a more detailed marking grid, which describes both the expectation for each criterion and how marks would be awarded based upon performance.

Criterion

Weighting

Introduction

  • Clear identification of the selected city / country and property sector selected for investment or development.

10%

Main body

  • Property market analysis of the selected property sector, including emerging trends and opportunities;
  • SWOT analysis of the selected property sector;
  • Discussion of potential sites and case studies as examples of either development or investment opportunities.

60%

Conclusion

  • Outline of proposed investment or development strategy and timeline (e.g. short, mid and long terms scenarios);
  • Clear advice and recommendations to your Client

20%

Presentation and Referencing

  • professional and analytical content
  • professional report writing format (including executive summary etc)
  • evidence of market research (use of figures and tables) use of Harvard (Cite Them Right) referencing style

10%

Anonymous marking

Do NOT include your name or student number within the file name or anywhere within your submission. The submission will be subject to anonymous marking. Having logged into blackboard the system will record your details anonymously and tutors will only see your name after the entire submission has been assessed and provisional marks have been released to all students at the same time.

Referencing requirements for the assessment

Statements, assertions and ideas made in coursework should be supported by citing relevant sources. Sources cited in the text should be listed at the end of the assignment in a reference list. Any material that you read but do not cite in the report should go into a separate bibliography. Unless explicitly stated otherwise by the module teaching team, all referencing should be in Harvard (Cite Them Right) format. You are required to write a report which discusses the findings of your research and observations and provides an investment or development strategy in your selected city and country. If you are not sure about this, the library provides guidance (available via the library website pages), recycling previous assignments (unless this is explicitly allowed by the module leader) and/or plagiarism (copying) of other sources all are offences and are dealt with accordingly. If you are not sure about this, then speak to your class leader.

Criteria & weighting

0 - 29%

Fail

30-39%

Marginal fail

40-49%

Pass

50-59%

Good

60-69%

Very good

70-79%

Excellent

80-100%

Near perfect / Perfect

Introduction (10%)

You have failed to provide an Introduction; however, you may have provided a basic introduction which lacked structure and key pieces of information.

Ensure that you read the assessment briefs in future to ensure you fulfil the provided brief.

The university provides a number of academic skills workshops if you believe you require help developing the skills required to fulfil this criterion.

You have failed to provide an Introduction; however, you omitted some key pieces of information within your introduction.

Ensure that you read the assessment briefs in future to ensure you fulfil the provided brief.

The university provides a number of academic skills workshops if you believe you require help developing the skills required to fulfil this criterion.

You have provided an Introduction; however, it had a large number of limitations.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have provided all relevant information that a reader would require.

You have provided an Introduction, although it was missing many pieces of required information.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have provided all relevant information that a reader would require.

You have provided an Introduction, although it was missing some pieces of required information.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have provided all relevant information that a reader would require.

You have provided an Introduction, although it was missing a few pieces of required information.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have provided all relevant information that a reader would require.

You provided an Introduction. The section might still be missing a couple of pieces of required information.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have provided all relevant information that a reader would require.

Main body (60%)

You have failed to analyse key points required in the Main body. You have provided a basic overview which lacked structure and key pieces of information.

Ensure that you read the assessment briefs in future to

You have failed to analyse key points required in the Main body. You omitted some key pieces of information within the overview provide in this section.

Ensure that you read the assessment briefs in future to ensure you fulfil the provided brief.

You have analysed key points required in the Main body; however, there are many limitations.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have provided all relevant

You have analysed key points required in the Main body, although the section is missing many pieces of required information.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have

provided all relevant

You have analysed key points required in the Main body, although the section is missing some pieces of required information.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have

provided all relevant

You have analysed key points required in the Main body, although the section is missing a few pieces of required information.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have

provided all relevant

You have analysed key points required in the Main body. The section might still be missing a couple of pieces of required information.

In future, proofread your work before submitting and place yourself in the role of the reader and ask yourself if you have

provided all relevant

 

ensure you fulfil the provided brief.

The university provides a number of academic skills workshops if you believe you require help developing the skills required to fulfil this criterion.

The university provides a number of academic skills workshops if you believe you require help developing the skills required to fulfil this criterion.

information that a reader would require.

information that a reader would require.

information that a reader would require.

information that a reader would require.

information that a reader would require.